When it comes to driving sales via search, many store owners just think about organic and paid and don’t consider their own website’s search engine as a source of revenue. Yes, having a good onsite search allows customers to find what they’re looking for, but it’s also a powerful sales and marketing tool. Store owners […]
With the majority of the country under stay-at-home orders due to COVID-19, online shopping has been a lifesaver for many looking to have items ranging from groceries to clothing delivered to their homes while bricks-and-mortar stores are closed. Many eCommerce store owners are experiencing order volume normally seen in the weeks leading up to Christmas. […]
COVID-19 has changed the world in many ways. Grocery store aisles are no longer two-way streets. Pizza delivery is now “contactless.” Restaurants are either closed or coming up with creative ways to offer to-go or curbside pickup. While traditional bricks-and-mortar businesses are learning to adapt to the changing environment, so is eCommerce. With nearly 95% […]
We recently asked our clients to participate in an anonymous survey to determine the impact COVID-19 is having on their eCommerce business. Some key findings on the survey include: The largest percentage of respondents, 27.59%, have seen an increase of 50% or more in their sales. Pay-Per-Click advertising and email marketing are top channels respondents […]
So what is Klaviyo? Klaviyo is an eMail marketing platform that allows you to leverage data from all of your channels to help you build relationships with your customers. Klaviyo has over 100 pre-built integrations, custom properties and Javascript API’s that allow you to connect to the platform.
Your Store Wizards is proud to celebrate our 20th year in business in 2020. We were founded in December of 1999. We wanted to take a minute to thank each and every customer and partner we’ve met over the years. Let’s make 2020 the best year ever! Let’s face it, we have the best customers. […]
The holiday orders are going to soon be rolling in and with them a slew of first-time customers either ordering gifts for someone, or treating themselves to an item they’ve been eyeing up and saving all year to purchase. These first-time buyers can quickly turn into lifetime customers if you wow them from the start […]
Merchants take note, important changes are coming to Google Shopping ads beginning September 30, 2019 in relation to unique product identifiers (UPIs). Scott SanfilippoScott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design […]
August is upon us and that means we’re inching closer to the busiest shopping season of the year. So I need to ask, “are you ready?” This year, Thanksgiving falls late which means the period between Black Friday and Christmas is a week shorter. If you’re like me, that means I have even less time […]
Would you drive your car without being able to tell how fast you’re driving? Or how much gas is left in the tank? No Way! So why would you run advertising, affiliates, or even try to analyze your traffic without accurate reporting? Every service out there you use needs some tracking script installed and […]