In April, Google announced that eCommerce store owners could list their products for free in Google Shopping. While this was something they planned on offering later in the year, COVID-19 made them accelerate their plans, much to the joy of store owners.
Merchants with small budgets, or those who simply didn’t participate in Google Shopping, jumped at the opportunity to expand their reach and get their products in front of eager shoppers.
If you weren’t aware of this program, please check out our blog post for more information on how to participate and how our Feed Wizard service can get your products listed in Google Shopping.
Last week, Google announced yet another way for merchants to save money and capture more sales. Store owners who participate in the “Buy on Google” program can now take advantage of a 0% commission pilot program that will be available to all eligible sellers over the next few months.
UPDATE 08.18.2020 – Google has now opened up the program to new merchants as well as those who are currently active on the platform. To register, or to learn more, click here.
Buy on Google allows shoppers to purchase items from a participating store directly through Google via their checkout and a commission is paid to Google for each sale. Now, that commission is removed and third-party payment and shopping carts can integrate seamlessly with the platform.
According to Google, “we’re opening our platform to more digital commerce providers, beginning with Shopify for inventory and order management and PayPal and Shopify for payment processing. So, if a retailer wants to sell directly on Google, they can get started even faster and continue using the tools and services that already work for their business.”
For store owners who want to participate, but do not want to integrate any third-party solutions and use the Buy on Google platform, don’t fear! Order processing, payment, and inventory can be managed directly in Merchant Center.
Of course, as with Google Shopping, you will need to submit a data feed of your products that meets Google specifications through our Feed Wizard service.
If all this sounds interesting, click to learn more about the requirements and sign up to participate. For questions about Feed Wizard or how you can submit your products to Google Shopping, please contact our support team at firstname.lastname@example.org.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at email@example.com.