Author: Scott Sanfilippo

If you’ve been in the eCommerce game a while, you’re pretty familiar with the phrase, “adaptability is key to staying competitive.” Yet, here at Your Store Wizards often encounter a surprising trend: many seasoned online store owners—particularly those who’ve been around for years and are comfortable with their established routines—resist adopting alternate payment methods like […]

If you’re running an eCommerce store on Shopify, you’ve likely come across the term “handles” while setting up products, collections, or pages. But what exactly are Shopify handles, and why do they matter? Today, we’ll dive into the definition of Shopify handles, explore their purpose in your online store, and explain how you can effectively […]

If you run an eCommerce store on BigCommerce or Shopify, you’ve probably heard the term “webhooks” before. Maybe it popped up in a support doc, a conversation with your developer, or have seen them referenced in one of the many third-party apps you could be using. But what exactly are webhooks, and why should you […]

As an eCommerce store owner, you’re keenly aware that pricing, customer loyalty, and visibility are key to success. But what if a tool designed to help shoppers could unintentionally lead them away from your store? The tool? Google Chrome’s Shopping Insights and price tracking feature—a double-edged sword that allows consumers to compare product prices across […]