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  • Author: Scott Sanfilippo

Author: Scott Sanfilippo

The Deadline for Migrating to GA4 is Coming Up: What You Need to Know

More than a year ago, Google announced that Google Analytics 4 (GA4), the next generation of Google Analytics, will replace Universal Analytics effective July 1, 2023.  Once that date arrives Universal Analytics properties will stop processing data and if you haven’t already migrated to GA4, you will lose access to all of your historical data. […]

BigCommerce V2 to V3 Product Upgrade: App vs. Manual Update

If your store is currently running version 2 of the BigCommerce Product Experience you’ve probably seen notices in the backend of your store asking you to upgrade to the latest version, version 3.  While BigCommerce has not announced any plans to discontinue support for v2, the newest version brings several new product management features that […]

How Long Does it Take to Migrate to a New eCommerce Platform?

There may be circumstances that come up as an eCommerce store owner when you begin to question whether or not your current eCommerce platform is up to meeting the needs of your growing business. Whether you’re concerned about its ability to scale as your sales increase, or you’re worried about the stability of the platform […]

Free Shipping, Discounts, and Sales – The Power Trio of Online Shopping

eCommerce has swiftly transformed the retail industry, giving consumers access to virtually any product at their fingertips. However, the convenience of online shopping also means a high level of competition among sellers. In such a fiercely competitive landscape, store owners must understand the factors driving online purchasing decisions. For years, three key components consistently emerge […]

How to Update Prices in BigCommerce

Price changes seem to be constant these days and keeping your storefront updated with the correct current selling price is key.  However, when you have a large number of items that you need to change prices on, the task may be one you want to put off because of the amount of time involved in […]

Leveraging the Power of AI in SEO Copywriting: The Case for ChatGPT

By now you’ve probably heard of ChatGPT or perhaps are already using it in your business.  If you’re not familiar with it, ChatGPT is an advanced artificial intelligence model developed by OpenAI that utilizes machine learning techniques to understand and generate human-like text. It operates by processing enormous amounts of data, learning patterns and structures […]

Important Note Regarding AddThis Services

If you currently use AddThis for social sharing on your website or eCommerce store, it’s important to note that Oracle has announced that the service will shut down on May 31, 2023. According to the announcement on the AddThis website, “As part of a periodic product portfolio review, Oracle has made the business decision to […]

How to Create 301 Redirects in Your BigCommerce Store

Clicking on a link and being greeted by a “404 Page Not Found” message can be a jarring experience for any user. This often happens when the page they’re trying to reach no longer exists. As a website owner, this can be detrimental to both your user experience and SEO efforts. Thankfully, there’s a solution […]

Revolutionize Your BigCommerce Category Management with CopyCat Category Duplicator

In the fast-paced world of eCommerce, efficient category management is crucial for maintaining a well-organized and easy-to-navigate online store. BigCommerce, a leading e-commerce platform, is known for its extensive capabilities, but it has one limitation: it doesn’t allow store owners to duplicate a category and place it under a different parent category. CopyCat Category Duplicator, […]

How to Download Product Images from BigCommerce

As an eCommerce store owner, you should be keeping a library of all your product images either locally or in the cloud. Of course, storing them in the cloud is the best option as this will allow you to share the library with others in your company and also reduces the risk of them being […]