Urgent Information Regarding HTTPS for Yahoo! Store Owners

It’s been more than two years since Yahoo! Store owners were given the ability to fully secure all pages in their store via HTTPS instead of just the checkout.  While the great majority of store owners have taken the necessary steps to do this, there are still many who have not.

In the next few days, Yahoo! Store owners will be receiving information regarding the next step Yahoo! is taking to fully secure the store experience.  This communication will come directly from Yahoo!, however, we are giving you a heads-up so you are fully prepared.

On July 15, 2020 Yahoo! will automatically force the store editor to load via HTTPS.  There will be no option for merchants to opt-out of this update and will occur automatically.

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Introducing Your Store Wizards MerchantObserver – A Google Merchant Center Monitoring Service

If you’re an eCommerce store owner, monitoring your Google Merchant Center account for alerts, errors, feed issues, important updates, etc. is something you should be doing on a regular basis.  However, we realize that many times emails that are designed to make you aware of potential issues with your feed or specific products may be ignored or put off for a later time.

Even the smallest delay in responding to a critical alert in your Merchant Center account can lead to your product feed being temporarily disabled leading to a loss in sales. Whether you use a 3rd party to manage your online advertising, do it yourself, or just participate in the free Google Shopping program, regular monitoring of your Merchant Center account is crucial.

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Introducing Your Store Wizards SearchObserver – A Google Search Console Monitoring Service

Keeping up with alerts and notices in your Google Search Console (formerly Google Webmaster Tools) may not be on the top of your list.  You may even ignore emails that are designed to make you aware of potential issues with your store or website.

If this sounds familiar, you’re not alone.  We know of many who tend to put off the occasional visit to the Search Console missing out on crucial information that’s vital to site health, visibility in the SERPs, and more.

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Search Magic – Affordable Search for Shopify and Yahoo! Store

Having a powerful site search on your eCommerce store not only helps shoppers find exactly what they’re looking for, but can actually increase order values and provide valuable information on your customer’s search behavior.

By using the out-of-the-box search provided by your shopping cart provider, or a 3rd party application with a limited feature set, you’re leaving money on the table.  Your store’s search should be a marketing tool designed and managed to not only pay for itself but generate revenue each time it’s used.

But, it doesn’t need to cost a fortune!

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Platform Migrations: BigCommerce -vs- Magento

Like many eCommerce store owners, you may have reached the point where you’re considering moving platforms. The decision to switch may be due to the fact that you feel you’ve outgrown your current one, or you need more features or functionality. In the eCommerce world it’s important that as your business grows, the technology behind it grows as well.

Over the past year, we’ve seen more and more store owners come to us to get our thoughts on moving to a different shopping cart. After speaking with them and learning about their business and goals for wanting to move, we make a recommendation to stay or leave.

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Search Magic Now Available for Shopify!

Just a few weeks ago, I shared our excitement that our flagship advanced search product, Search Magic, was submitted to the Shopify App Store for review.

Today, I’m even more excited to share that the app is now available to the nearly 1M eCommerce stores on the Shopify platform!  Our team has put nearly two years into reaching this milestone  as part of our goal of making Search Magic available not only for Yahoo! Store and Shopify, but for BigCommerce as well.

Search Magic for Shopify is positioned to be one of the most affordable 3rd party search applications that’s out there, with pricing set at $19 a month for a store with 10,000 items or less, and $39 a month for stores with up to 50,000 items.  Plus, we offer a 30-day free trial!

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Google Shopping is Free and so is this Must-Read eBook

Last month, we let you know about an exciting change with Google Shopping. A change, that for some merchants, can be a nice shot in the arm. In an effort to stimulate online sales and offer merchants with limited marketing budgets the opportunity to list products in Google Shopping, the search giant made participation in Shopping free.

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April 2020 eCommerce Sales Soar to Holiday-like Levels

With the majority of the country under stay-at-home orders due to COVID-19, online shopping has been a lifesaver for many looking to have items ranging from groceries to clothing delivered to their homes while bricks-and-mortar stores are closed.

Many eCommerce store owners are experiencing order volume normally seen in the weeks leading up to Christmas.  In fact, according to the Adobe Digital Economy Index, eCommerce saw a 49% increase in daily sales* with electronics sales seeing a 58% increase in April 2020.

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Search Magic Coming Soon to Shopify – How to Get Early Access

Today marks an important milestone in the history of Your Store Wizards.  A day nearly two years in the making with our development team putting in a countless number of hours along with many late nights and weekends.

One of our company’s long-term goals is to expand the number of platforms our flagship advanced search application, Search Magic, is available for.  Having been powering many of the largest eCommerce stores on the Yahoo! Store platform for several years, it was time to expand our reach.

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How COVID-19 Changed the Face of eCommerce

COVID-19 has changed the world in many ways. Grocery store aisles are no longer two-way streets. Pizza delivery is now “contactless.” Restaurants are either closed or coming up with creative ways to offer to-go or curbside pickup.

While traditional bricks-and-mortar businesses are learning to adapt to the changing environment, so is eCommerce. With nearly 95% of the American population under stay-at-home orders, some eCommerce store owners are experiencing sales levels they have never seen before. Unfortunately, some are not so lucky.

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