Last month, we let you know about an exciting change with Google Shopping. A change, that for some merchants, can be a nice shot in the arm. In an effort to stimulate online sales and offer merchants with limited marketing budgets the opportunity to list products in Google Shopping, the search giant made participation in Shopping free.
With the majority of the country under stay-at-home orders due to COVID-19, online shopping has been a lifesaver for many looking to have items ranging from groceries to clothing delivered to their homes while bricks-and-mortar stores are closed.
Many eCommerce store owners are experiencing order volume normally seen in the weeks leading up to Christmas. In fact, according to the Adobe Digital Economy Index, eCommerce saw a 49% increase in daily sales* with electronics sales seeing a 58% increase in April 2020.
Today marks an important milestone in the history of Your Store Wizards. A day nearly two years in the making with our development team putting in a countless number of hours along with many late nights and weekends.
One of our company’s long-term goals is to expand the number of platforms our flagship advanced search application, Search Magic, is available for. Having been powering many of the largest eCommerce stores on the Yahoo! Store platform for several years, it was time to expand our reach.
COVID-19 has changed the world in many ways. Grocery store aisles are no longer two-way streets. Pizza delivery is now “contactless.” Restaurants are either closed or coming up with creative ways to offer to-go or curbside pickup.
While traditional bricks-and-mortar businesses are learning to adapt to the changing environment, so is eCommerce. With nearly 95% of the American population under stay-at-home orders, some eCommerce store owners are experiencing sales levels they have never seen before. Unfortunately, some are not so lucky.
It’s now free for merchants to sell products on Google. Yes, you read that right. But before you get all excited thinking you can save a ton on advertising costs read on.
Allowing merchants to list their products for free in Google Shopping was something the search giant planned to roll out at a later date. However, they cited the current COVID-19 situation as the impetus to accelerate their plan in an attempt to help business owners – specifically those who don’t have the ad budgets to list their products.
We recently asked our clients to participate in an anonymous survey to determine the impact COVID-19 is having on their eCommerce business. Some key findings on the survey include:
- The largest percentage of respondents, 27.59%, have seen an increase of 50% or more in their sales.
- Pay-Per-Click advertising and email marketing are top channels respondents are focusing their marketing efforts on.
- 29.41% of respondents have pulled back or cut Search Engine Optimization efforts.
- 30.43% of respondents laid off of furloughed workers due to COVID-19, while 13% hired additional employees.
- Nearly half of those surveyed did not apply for the federal Paycheck Protection Program loans.
You may have heard of a free time-saving tool we introduced a while back called Magic Edit. This Google Chrome extension was designed to save time while editing an eCommerce store by replacing multiple mouse clicks with quick short-cuts.
Over the past few months, our app development team has been hard at work building a new multiplatform version of Magic Edit that offers even more useful features and is compatible with Yahoo! Store, BigCommerce^, Shopify, and WordPress.
Surprise! In case you haven’t logged into your Yahoo! Store yet today you may want to before reading on as we don’t want to be the ones to spill the beans before you find out about some changes that occurred overnight.
For those of you who are OK with us spoiling it, Yahoo! took out the paintbrush and feather duster and gave the backend a bit of a refresh. While nothing functionally changed (although we’re a sucker for new feature releases) this update got rid of the yellow and green look that has been around… well, for a long time!
When it comes to collecting sales tax on online purchases, we can collectively agree that the task seems daunting. Between adding new locales, updating rates, collecting, reporting, and submitting payment, the whole process can cause many a sleepless night!
At the end of the day, it’s not a matter of whether or not you have to collect sales tax, it comes down to when. With that in mind, it’s important to know that when the time comes, there’s a solution that makes the whole process simple and easy.
April 10, 2020
First off, all of us at Your Store Wizards hope that you, your family, and your employees are healthy and staying strong under these unprecedented circumstances.
It goes without saying that the COVID-19 crisis has changed the way we go about our daily lives and how we conduct business. We know that the eCommerce community is not immune to the challenges the Corona Virus is creating.