When it comes to driving sales via search, many store owners just think about organic and paid and don’t consider their own website’s search engine as a source of revenue. Yes, having a good onsite search allows customers to find what they’re looking for, but it’s also a powerful sales and marketing tool.
Store owners who are using their shopping cart’s out-of-the-box search engine are missing out on many advanced features 3rd party search apps, like our own Search Magic, offer. While others who are using 3rd party search apps may not be using them to their advantage.
Today, we’re going to take a look at three features advanced search applications offer that can help you increase conversions.
Continue reading “Three Features Your Store’s Onsite Search Should Have to Make You Money”
It’s been more than two years since Yahoo! Store owners were given the ability to fully secure all pages in their store via HTTPS instead of just the checkout. While the great majority of store owners have taken the necessary steps to do this, there are still many who have not.
In the next few days, Yahoo! Store owners will be receiving information regarding the next step Yahoo! is taking to fully secure the store experience. This communication will come directly from Yahoo!, however, we are giving you a heads-up so you are fully prepared.
On July 15, 2020 Yahoo! will automatically force the store editor to load via HTTPS. There will be no option for merchants to opt-out of this update and will occur automatically.
Continue reading “Urgent Information Regarding HTTPS for Yahoo! Store Owners”
If you’re an eCommerce store owner, monitoring your Google Merchant Center account for alerts, errors, feed issues, important updates, etc. is something you should be doing on a regular basis. However, we realize that many times emails that are designed to make you aware of potential issues with your feed or specific products may be ignored or put off for a later time.
Even the smallest delay in responding to a critical alert in your Merchant Center account can lead to your product feed being temporarily disabled leading to a loss in sales. Whether you use a 3rd party to manage your online advertising, do it yourself, or just participate in the free Google Shopping program, regular monitoring of your Merchant Center account is crucial.
Continue reading “Introducing Your Store Wizards MerchantObserver – A Google Merchant Center Monitoring Service”
Keeping up with alerts and notices in your Google Search Console (formerly Google Webmaster Tools) may not be on the top of your list. You may even ignore emails that are designed to make you aware of potential issues with your store or website.
If this sounds familiar, you’re not alone. We know of many who tend to put off the occasional visit to the Search Console missing out on crucial information that’s vital to site health, visibility in the SERPs, and more.
Continue reading “Introducing Your Store Wizards SearchObserver – A Google Search Console Monitoring Service”
Having a powerful site search on your eCommerce store not only helps shoppers find exactly what they’re looking for, but can actually increase order values and provide valuable information on your customer’s search behavior.
By using the out-of-the-box search provided by your shopping cart provider, or a 3rd party application with a limited feature set, you’re leaving money on the table. Your store’s search should be a marketing tool designed and managed to not only pay for itself but generate revenue each time it’s used.
But, it doesn’t need to cost a fortune!
Continue reading “Search Magic – Affordable Search for Shopify and Yahoo! Store”
Like many eCommerce store owners, you may have reached the point where you’re considering moving platforms. The decision to switch may be due to the fact that you feel you’ve outgrown your current one, or you need more features or functionality. In the eCommerce world it’s important that as your business grows, the technology behind it grows as well.
Over the past year, we’ve seen more and more store owners come to us to get our thoughts on moving to a different shopping cart. After speaking with them and learning about their business and goals for wanting to move, we make a recommendation to stay or leave.
Continue reading “Platform Migrations: BigCommerce -vs- Magento”
Just a few weeks ago, I shared our excitement that our flagship advanced search product, Search Magic, was submitted to the Shopify App Store for review.
Today, I’m even more excited to share that the app is now available to the nearly 1M eCommerce stores on the Shopify platform! Our team has put nearly two years into reaching this milestone as part of our goal of making Search Magic available not only for Yahoo! Store and Shopify, but for BigCommerce as well.
Search Magic for Shopify is positioned to be one of the most affordable 3rd party search applications that’s out there, with pricing set at $19 a month for a store with 10,000 items or less, and $39 a month for stores with up to 50,000 items. Plus, we offer a 30-day free trial!
Continue reading “Search Magic Now Available for Shopify!”
Last month, we let you know about an exciting change with Google Shopping. A change, that for some merchants, can be a nice shot in the arm. In an effort to stimulate online sales and offer merchants with limited marketing budgets the opportunity to list products in Google Shopping, the search giant made participation in Shopping free.
Continue reading “Google Shopping is Free and so is this Must-Read eBook”
With the majority of the country under stay-at-home orders due to COVID-19, online shopping has been a lifesaver for many looking to have items ranging from groceries to clothing delivered to their homes while bricks-and-mortar stores are closed.
Many eCommerce store owners are experiencing order volume normally seen in the weeks leading up to Christmas. In fact, according to the Adobe Digital Economy Index, eCommerce saw a 49% increase in daily sales* with electronics sales seeing a 58% increase in April 2020.
Continue reading “April 2020 eCommerce Sales Soar to Holiday-like Levels”
Today marks an important milestone in the history of Your Store Wizards. A day nearly two years in the making with our development team putting in a countless number of hours along with many late nights and weekends.
One of our company’s long-term goals is to expand the number of platforms our flagship advanced search application, Search Magic, is available for. Having been powering many of the largest eCommerce stores on the Yahoo! Store platform for several years, it was time to expand our reach.
Continue reading “Search Magic Coming Soon to Shopify – How to Get Early Access”