Your Store Wizards Blog

July 7, 2023

10 Reasons to List Your Products in Comparison Shopping Engines

In the fast-paced world of eCommerce, it’s crucial for online stores to adopt effective strategies to reach their target audience and boost sales. One such strategy is listing products in shopping engines. Shopping engines, also known as comparison shopping engines or product listing platforms, allow businesses to showcase their products to a wider audience. In […]

July 5, 2023

Should You Use a Predesigned Theme or a Custom Design for Your BigCommerce Store?

When you’re setting up your BigCommerce store, one of the most important decisions you’ll make is whether to use a predesigned theme or a custom design. Both options have their own advantages and disadvantages, so it’s important to weigh them carefully before making a decision. Predesigned Themes for BigCommerce Pros: Affordable. Predesigned themes are typically […]

June 30, 2023

10 Essential SEO Tips for a Successful eCommerce Platform Migration

Migrating to a new eCommerce platform is a crucial step towards business growth, scalability, and an improved user experience for both your shoppers and employees. However, if not handled properly, this process can disrupt your search engine optimization (SEO) efforts, leading to a significant drop in organic traffic and potential revenue loss. A lot of […]

June 26, 2023

Understanding 301 Redirects and Their Impact on SEO

When it comes to managing your eCommerce store, few tools are as critical as the humble 301 redirect. As anyone with an understanding of website management will tell you, 301 redirects play an essential role in maintaining a website’s SEO ranking and ensuring a seamless user experience. What is a 301 Redirect? A 301 redirect […]

June 22, 2023

Search Magic | Google Analytics 4 Update Information

As you know, Google will be sunsetting the current version of Google Analytics on June 30, 2023 with a complete switchover to GA4 happening on July 1, 2023. While most store owners have already set up a GA4 analytics profile, we encourage those who haven’t take a moment to set one up before June 30th. […]

June 16, 2023

Backing Up Your eCommerce Store: An Insurance Against Data Disasters

Running an eCommerce store can feel like juggling many balls in the air. From managing inventories to taking care of customers, every detail counts. Among these crucial aspects, one often overlooked area is data backups. The thought of losing your online store data can send chills down your spine, and yet, most store owners overlook […]

June 14, 2023

Complying with GDPR/CCPA as a U.S. Based eCommerce Store

The eCommerce landscape can often be a complex matrix of legal obligations and data protection measures. Between privacy policies, sales tax regulations that vary by state and even city, and data collection regulations, understanding and navigating these legalities can be a Herculean task. Two laws that often stir confusion are the General Data Protection Regulation […]

June 8, 2023

The Deadline for Migrating to GA4 is Coming Up: What You Need to Know

More than a year ago, Google announced that Google Analytics 4 (GA4), the next generation of Google Analytics, will replace Universal Analytics effective July 1, 2023. Once that date arrives Universal Analytics properties will stop processing data and if you haven’t already migrated to GA4, you will lose access to all of your historical data. […]

June 7, 2023

BigCommerce V2 to V3 Product Upgrade: App vs. Manual Update

If your store is currently running version 2 of the BigCommerce Product Experience you’ve probably seen notices in the backend of your store asking you to upgrade to the latest version, version 3. While BigCommerce has not announced any plans to discontinue support for v2, the newest version brings several new product management features that […]

June 6, 2023

How Long Does it Take to Migrate to a New eCommerce Platform?

There may be circumstances that come up as an eCommerce store owner when you begin to question whether or not your current eCommerce platform is up to meeting the needs of your growing business. Whether you’re concerned about its ability to scale as your sales increase, or you’re worried about the stability of the platform […]