Save the Date: Your Store Wizards COVID-19 Virtual Meet-Up

April 10, 2020


First off, all of us at Your Store Wizards hope that you, your family, and your employees are healthy and staying strong under these unprecedented circumstances.

It goes without saying that the COVID-19 crisis has changed the way we go about our daily lives and how we conduct business.  We know that the eCommerce community is not immune to the challenges the Corona Virus is creating.

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Tips for eCommerce Stores Impacted Positively or Negatively by COVID-19

While the COVID-19 crisis consumes much of our attention on a daily basis, it’s important as a small business owner to remain focused, no matter how hard it may be.  Now is not the time to turn your attention away from what matters most – your eCommerce store.

Right now there are two types of stores: a) one who’s sales are up, and b) one who’s sales are down.  Today we’re going to talk about things you should be doing based on which group your store falls into.

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Directory of eCommerce Stores with COVID-19 Supplies for Sale

Your Store Wizards is creating a directory of eCommerce businesses that are selling supplies to help others in the online store community during the COVID-19 crisis.

From masks and gloves for warehouse and delivery drivers to take-out containers for restaurants, if you sell supplies B2B or B2C that can help fellow eCommerce merchants who may have a hard time obtaining them, consider listing your business.

There is no cost to list your small business and we will keep the list updated with new additions, so be sure to check it often if you’re looking for supplies.

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Google Chrome Update to Force Unsecure Content to HTTPS

If you’re one of the last remaining site owners who haven’t moved to https:// yet, an important date is coming up that may just be the push you need to get this long-overdue task completed.

The next update for Google Chrome, the world’s most widely used web browser, is set to be released on April 7, 2020, and will be version 81. This update will automatically force content from http:// to https://.

What does this mean? The simplest example I can give is this – if you have images located at BUT your site does not use https://, Google Chrome will force that image to load from and display it as broken.

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COVID-19 Resources for Small Businesses

If your small business has been negatively impacted by the worldwide COVID-19 crisis, there is help available from the federal government.  Below is information on some of the various programs your company may be eligible for.

In order to be eligible for COVID-19 financial assistance under these programs, businesses must have less than 500 employees, have been in operation as of February 15, 2020, pay salaries for employees, and pay payroll tax and/or independent contractors.

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Introducing SiteSpeed Booster Pro from Your Store Wizards

SiteSpeed Booster Pro is a comprehensive suite of tools designed to decrease load time and enhance the performance of your eCommerce store on desktop and mobile devices.

Website speed is more important today than ever before.  Slow loading sites not only turn customers away but can be excluded from organic search results.  In order to capture sales, a land coveted real estate in SERPs, and gain a leg-up on your competition, a fast loading website is critical.

Amazon tested and found that for every 100ms added to load speed of their pages (that’s 1/10th of a second), they saw a decrease in revenue of 1%. So adding half a second to their load time would cost them 5% of their revenue.  What would you do if you could increase your revenue by even a few percentage points?

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How to Determine if Free or Reduced Cost Shipping can Boost Your Online Sales

Let’s be frank, competition is tougher than ever and with the state of the current economy, it’s only going to get tougher.  Many online stores and brick-and-mortar retailers are offering additional incentives to get people to spend money.

One incentive that has always been a staple of eCommerce is free or reduced-cost shipping.  Consumers tend to believe that online retailers who charge for shipping are doing so at a profit when many times, in reality, it’s a loss.

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A Guide to Working Remotely

As the COVID-19 crisis continues to develop and evolve with each passing day, there may be a point where you and some of your employees may have to work remotely. While not all functions of an eCommerce business can be run from a home or remote office, some can such as marketing, finance, customer support, and more.

Yesterday, I shared information on how to prepare a contingency plan for your business. In it, I addressed how businesses should be ready to have employees work from home or an alternate location if necessary. Today, I’m sharing tips on how to efficiently work remotely.

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eCommerce Replatforming: Best Practices, Tips & Tricks

There are several key technology “ingredients” used in any retail business:

  • The customer management system that stores information about shoppers and their behavior,
  • The inventory management system that keeps track of product stock and locations,
  • The fulfillment system that gets the products shipped out to customers, and
  • The ecommerce storefront that holds it all together and makes the shopping experience presentable to customers.

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