The holiday season often leaves eCommerce stores in a whirlwind of activity, with new products, sales, and a flurry of data management that can lead to oversights. Post-holiday, it’s crucial to ensure your BigCommerce store’s data is clean and accurate to maintain customer trust, optimize your search engine visibility, and streamline your operations. Here’s where the Missing Data Finder from Your Store Tools becomes invaluable.
Let’s dive into the top three ways this tool can help you tidy up your store’s data:
1. Normalizing Pricing After Sales Events
After the rush of holiday sales, it’s not uncommon to find pricing errors where sale prices might still be set higher than regular prices due to oversight or incorrect data entry. This scenario can confuse customers and potentially harm your brand’s reputation when shoppers notice discrepancies on product pages.
The Missing Data Finder allows you to run a scan on all your items to check pricing consistency. It ensures that no product has a sale price that exceeds its regular price, preventing any pricing faux pas. This tool will alert you to any mismatches, allowing you to quickly correct them, ensuring your pricing strategy remains clear and customer-friendly.
2. Ensuring All Products Have UPC Codes
Google Shopping and other marketplace platforms require that products have accurate UPC (Universal Product Code), GTIN (Global Trade Item Number), or UPN (Universal Product Number) codes. These identifiers are crucial for product recognition and listing accuracy. During the holiday hustle, you might have added new items without these codes, which could now be affecting your product visibility or leading to listing rejections.
The Missing Data Finder scans your products to identify which ones are missing these essential codes. It provides you with a report of all products needing attention, ensuring that your products are fully compliant with marketplace requirements. This step enhances your chances of appearing in more searches, potentially increasing your sales.
3. Checking for Assigned Weights on Products
If your store charges for shipping based on weight, ensuring each product has an assigned weight is critical. Errors or omissions in weight data can lead to incorrect shipping charges, which might either cost you money or lead to customer dissatisfaction if they’re overcharged for shipping.
The Missing Data Finder tool checks every product to see if a weight has been entered. If it finds products without weights, it flags them for review. This feature is vital for maintaining accurate shipping calculations, ensuring that you’re not losing money on shipping and that your customers receive accurate shipping costs at checkout.
These three uses of the Missing Data Finder are just the tip of the iceberg. The tool is designed to help with various other data integrity issues that might arise, especially after a busy sales period. For a more comprehensive look at what the Missing Data Finder can do for your BigCommerce store, check out the detailed features on the Your Store Tools website.
As you recover from the holiday shopping frenzy, tools like the Missing Data Finder are essential for maintaining data hygiene in your BigCommerce store. They help ensure that your store operates efficiently, your products are correctly represented online, and your customers enjoy a seamless shopping experience. By addressing these data issues, you not only safeguard your store’s performance but also lay a strong foundation for the next sales season.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at scott@yourstorewizards.com.