Three Features Your Store’s Onsite Search Should Have to Make You Money

When it comes to driving sales via search, many store owners just think about organic and paid and don’t consider their own website’s search engine as a source of revenue. Yes, having a good onsite search allows customers to find what they’re looking for, but it’s also a powerful sales and marketing tool.

Store owners who are using their shopping cart’s out-of-the-box search engine are missing out on many advanced features 3rd party search apps, like our own Search Magic, offer. While others who are using 3rd party search apps may not be using them to their advantage.

Today, we’re going to take a look at three features advanced search applications offer that can help you increase conversions.

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Search Magic – Affordable Search for Shopify and Yahoo! Store

Having a powerful site search on your eCommerce store not only helps shoppers find exactly what they’re looking for, but can actually increase order values and provide valuable information on your customer’s search behavior.

By using the out-of-the-box search provided by your shopping cart provider, or a 3rd party application with a limited feature set, you’re leaving money on the table.  Your store’s search should be a marketing tool designed and managed to not only pay for itself but generate revenue each time it’s used.

But, it doesn’t need to cost a fortune!

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Platform Migrations: BigCommerce -vs- Magento

Like many eCommerce store owners, you may have reached the point where you’re considering moving platforms. The decision to switch may be due to the fact that you feel you’ve outgrown your current one, or you need more features or functionality. In the eCommerce world it’s important that as your business grows, the technology behind it grows as well.

Over the past year, we’ve seen more and more store owners come to us to get our thoughts on moving to a different shopping cart. After speaking with them and learning about their business and goals for wanting to move, we make a recommendation to stay or leave.

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Google Shopping is Free and so is this Must-Read eBook

Last month, we let you know about an exciting change with Google Shopping. A change, that for some merchants, can be a nice shot in the arm. In an effort to stimulate online sales and offer merchants with limited marketing budgets the opportunity to list products in Google Shopping, the search giant made participation in Shopping free.

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Search Magic Coming Soon to Shopify – How to Get Early Access

Today marks an important milestone in the history of Your Store Wizards.  A day nearly two years in the making with our development team putting in a countless number of hours along with many late nights and weekends.

One of our company’s long-term goals is to expand the number of platforms our flagship advanced search application, Search Magic, is available for.  Having been powering many of the largest eCommerce stores on the Yahoo! Store platform for several years, it was time to expand our reach.

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How COVID-19 Changed the Face of eCommerce

COVID-19 has changed the world in many ways. Grocery store aisles are no longer two-way streets. Pizza delivery is now “contactless.” Restaurants are either closed or coming up with creative ways to offer to-go or curbside pickup.

While traditional bricks-and-mortar businesses are learning to adapt to the changing environment, so is eCommerce. With nearly 95% of the American population under stay-at-home orders, some eCommerce store owners are experiencing sales levels they have never seen before. Unfortunately, some are not so lucky.

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How to Sell on Google for Free: A Guide for eCommerce Merchants

It’s now free for merchants to sell products on Google.  Yes, you read that right.  But before you get all excited thinking you can save a ton on advertising costs read on.

Allowing merchants to list their products for free in Google Shopping was something the search giant planned to roll out at a later date.  However, they cited the current COVID-19 situation as the impetus to accelerate their plan in an attempt to help business owners – specifically those who don’t have the ad budgets to list their products.

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Free Download: Top Questions for Sales Tax Collection on BigCommerce from TaxJar

When it comes to collecting sales tax on online purchases, we can collectively agree that the task seems daunting. Between adding new locales, updating rates, collecting, reporting, and submitting payment, the whole process can cause many a sleepless night!

At the end of the day, it’s not a matter of whether or not you have to collect sales tax, it comes down to when. With that in mind, it’s important to know that when the time comes, there’s a solution that makes the whole process simple and easy.

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Tips for eCommerce Stores Impacted Positively or Negatively by COVID-19

While the COVID-19 crisis consumes much of our attention on a daily basis, it’s important as a small business owner to remain focused, no matter how hard it may be.  Now is not the time to turn your attention away from what matters most – your eCommerce store.

Right now there are two types of stores: a) one who’s sales are up, and b) one who’s sales are down.  Today we’re going to talk about things you should be doing based on which group your store falls into.

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COVID-19 Resources for Small Businesses

If your small business has been negatively impacted by the worldwide COVID-19 crisis, there is help available from the federal government.  Below is information on some of the various programs your company may be eligible for.

In order to be eligible for COVID-19 financial assistance under these programs, businesses must have less than 500 employees, have been in operation as of February 15, 2020, pay salaries for employees, and pay payroll tax and/or independent contractors.

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