Google Shopping is Free and so is this Must-Read eBook

Last month, we let you know about an exciting change with Google Shopping. A change, that for some merchants, can be a nice shot in the arm. In an effort to stimulate online sales and offer merchants with limited marketing budgets the opportunity to list products in Google Shopping, the search giant made participation in Shopping free.

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Search Magic Coming Soon to Shopify – How to Get Early Access

Today marks an important milestone in the history of Your Store Wizards.  A day nearly two years in the making with our development team putting in a countless number of hours along with many late nights and weekends.

One of our company’s long-term goals is to expand the number of platforms our flagship advanced search application, Search Magic, is available for.  Having been powering many of the largest eCommerce stores on the Yahoo! Store platform for several years, it was time to expand our reach.

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How COVID-19 Changed the Face of eCommerce

COVID-19 has changed the world in many ways. Grocery store aisles are no longer two-way streets. Pizza delivery is now “contactless.” Restaurants are either closed or coming up with creative ways to offer to-go or curbside pickup.

While traditional bricks-and-mortar businesses are learning to adapt to the changing environment, so is eCommerce. With nearly 95% of the American population under stay-at-home orders, some eCommerce store owners are experiencing sales levels they have never seen before. Unfortunately, some are not so lucky.

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How to Sell on Google for Free: A Guide for eCommerce Merchants

It’s now free for merchants to sell products on Google.  Yes, you read that right.  But before you get all excited thinking you can save a ton on advertising costs read on.

Allowing merchants to list their products for free in Google Shopping was something the search giant planned to roll out at a later date.  However, they cited the current COVID-19 situation as the impetus to accelerate their plan in an attempt to help business owners – specifically those who don’t have the ad budgets to list their products.

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Free Download: Top Questions for Sales Tax Collection on BigCommerce from TaxJar

When it comes to collecting sales tax on online purchases, we can collectively agree that the task seems daunting. Between adding new locales, updating rates, collecting, reporting, and submitting payment, the whole process can cause many a sleepless night!

At the end of the day, it’s not a matter of whether or not you have to collect sales tax, it comes down to when. With that in mind, it’s important to know that when the time comes, there’s a solution that makes the whole process simple and easy.

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Tips for eCommerce Stores Impacted Positively or Negatively by COVID-19

While the COVID-19 crisis consumes much of our attention on a daily basis, it’s important as a small business owner to remain focused, no matter how hard it may be.  Now is not the time to turn your attention away from what matters most – your eCommerce store.

Right now there are two types of stores: a) one who’s sales are up, and b) one who’s sales are down.  Today we’re going to talk about things you should be doing based on which group your store falls into.

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COVID-19 Resources for Small Businesses

If your small business has been negatively impacted by the worldwide COVID-19 crisis, there is help available from the federal government.  Below is information on some of the various programs your company may be eligible for.

In order to be eligible for COVID-19 financial assistance under these programs, businesses must have less than 500 employees, have been in operation as of February 15, 2020, pay salaries for employees, and pay payroll tax and/or independent contractors.

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How to Determine if Free or Reduced Cost Shipping can Boost Your Online Sales

Let’s be frank, competition is tougher than ever and with the state of the current economy, it’s only going to get tougher.  Many online stores and brick-and-mortar retailers are offering additional incentives to get people to spend money.

One incentive that has always been a staple of eCommerce is free or reduced-cost shipping.  Consumers tend to believe that online retailers who charge for shipping are doing so at a profit when many times, in reality, it’s a loss.

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A Guide to Working Remotely

As the COVID-19 crisis continues to develop and evolve with each passing day, there may be a point where you and some of your employees may have to work remotely. While not all functions of an eCommerce business can be run from a home or remote office, some can such as marketing, finance, customer support, and more.

Yesterday, I shared information on how to prepare a contingency plan for your business. In it, I addressed how businesses should be ready to have employees work from home or an alternate location if necessary. Today, I’m sharing tips on how to efficiently work remotely.

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Does Your Business Have a Contingency Plan?

In today’s changing environment and the uncertainty that surrounds us in regards to COVID-19, it’s important not only to keep you and your family safe but your business as well.

As eCommerce entrepreneurs, we work hard day in and day out to grow our business, take care of our customers, and meet the needs and expectations of our employees.

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