Category: <span>Advice</span>

The Deadline for Migrating to GA4 is Coming Up: What You Need to Know

More than a year ago, Google announced that Google Analytics 4 (GA4), the next generation of Google Analytics, will replace Universal Analytics effective July 1, 2023.  Once that date arrives Universal Analytics properties will stop processing data and if you haven’t already migrated to GA4, you will lose access to all of your historical data. […]

BigCommerce V2 to V3 Product Upgrade: App vs. Manual Update

If your store is currently running version 2 of the BigCommerce Product Experience you’ve probably seen notices in the backend of your store asking you to upgrade to the latest version, version 3.  While BigCommerce has not announced any plans to discontinue support for v2, the newest version brings several new product management features that […]

How Long Does it Take to Migrate to a New eCommerce Platform?

There may be circumstances that come up as an eCommerce store owner when you begin to question whether or not your current eCommerce platform is up to meeting the needs of your growing business. Whether you’re concerned about its ability to scale as your sales increase, or you’re worried about the stability of the platform […]

Free Shipping, Discounts, and Sales – The Power Trio of Online Shopping

eCommerce has swiftly transformed the retail industry, giving consumers access to virtually any product at their fingertips. However, the convenience of online shopping also means a high level of competition among sellers. In such a fiercely competitive landscape, store owners must understand the factors driving online purchasing decisions. For years, three key components consistently emerge […]

Leveraging the Power of AI in SEO Copywriting: The Case for ChatGPT

By now you’ve probably heard of ChatGPT or perhaps are already using it in your business.  If you’re not familiar with it, ChatGPT is an advanced artificial intelligence model developed by OpenAI that utilizes machine learning techniques to understand and generate human-like text. It operates by processing enormous amounts of data, learning patterns and structures […]

BigCommerce vs Shopify: Choosing the Right eCommerce Platform

As eCommerce continues to grow, choosing the right platform for your online store is crucial. With so many options available, it can be challenging to determine which platform is best for your business needs. Two of the most popular eCommerce platforms are BigCommerce and Shopify. Both platforms offer robust features and customization options, but which […]

Why Do I Need to Upgrade From V2 to V3 Products in BigCommerce?

If you’re on the BigCommerce platform, chances are you’ve heard about upgrading your store’s product experience from version 2 to version 3. While this is not currently a requirement for merchants, it is something that is recommended if you’re looking to add additional features to your store including the ability to enable Multi Storefront. The […]

Dealing with Negative Reviews: A Guide for Ecommerce Store Owners

As an eCommerce store owner, you’ve put in countless hours of hard work to build your online business. You’ve carefully curated your products, created a visually appealing website, and executed effective marketing strategies. However, despite your best efforts, negative reviews are inevitable. Whether it’s a dissatisfied customer, a product defect, or a shipping delay, negative […]

The Ultimate Guide to Better Understanding the Importance of Core Web Vitals

In this article, we’ll be diving into the world of Core Web Vitals – a set of essential metrics introduced by Google to measure and optimize website performance. In today’s fast-paced digital landscape, providing a seamless and enjoyable user experience is more critical than ever. That’s where Core Web Vitals come into play, helping web […]

Understanding the Differences Between the v2 and v3 BigCommerce Product Experience

In 2019, BigCommerce announced a major update to the product experience based on user feedback and the introduction of new features to help store owners grow their business on other channels.  This update is what is referred to as the v3 Product Experience and it has several differences from v2 which I’ll outline in just […]