Category: <span>Marketing</span>

The holiday season is almost here, which means a lot of online stores are about to see more visitors, more orders, and, unfortunately, more products going out of stock. Out of stocks are a normal part of doing business, but how you handle them makes a big difference. When a shopper lands on a product […]

When you walk into a well-merchandised retail store, there’s a reason certain products are at eye level, some get an endcap, seasonal items move to the front, and things that are no longer available don’t stay mixed in with everything else. Retailers spend a lot of time thinking about product placement because where something appears […]

Shopify just released some very useful updates to how you set up shipping (they’re calling them “shipping options” now instead of “rates,” by the way) why not). Now you’ve got more ways to tell customers exactly what they’re paying for, when they’ll get it, and how to unlock free shipping.  All of which can contribute […]

Email marketing remains one of the most cost effective tools for eCommerce store owners to connect with customers, promote products, and drive sales. However, finding the right email frequency is a delicate balance. Sending too many emails can lead to customer fatigue and increased unsubscribe rates, while sending too few might result in missed opportunities […]