Category: <span>Marketing</span>

Help Us Build an eCommerce Store Owners “Magic Toolbox”

As the sun begins to set on 2022, today we’re giving you a sneak peek at something our team has working on to help you run your business better in 2023. We’re continually asked by store owners to develop different tools to make repetitive, time-consuming, or cumbersome store tasks much more manageable.  One even said, […]

Register for a Complimentary Feed Audit from Feedonomics

When was the last time you gave your online marketing efforts a check-up? We take our cars in for preventative maintenance every 5,000 miles, and we visit the dentist twice a year, but some store owners don’t review their paid advertising campaigns until sales start to decrease. Whether it’s pay-per-click, social, or shopping, a regular […]

Setting Up Google Analytics 4 (GA4) in a New BigCommerce Store

These instructions are for connecting Google Analytics 4 (GA4) to stores (such as new ones) that have never had a previous version of Google Analytics connected.  If you are an existing store with Google Analytics already connected, please click here for instructions on how to set up GA4. GA 4 is the latest version of […]

Setting Up Google Analytics 4 (GA4) in an Existing BigCommerce Store

These instructions are for connecting Google Analytics 4 (GA4) to stores that are already connected to Google Analytics/Universal Analytics.  If you are a new store or one that has never connected to Google Analytics, please click here for instructions on how to set up GA4. GA 4 is the latest version of Google Analytics that […]

Instagram + BigCommerce = Sales!

With the holidays right around the corner, it’s time to start thinking about new ways to get your products in front of more shoppers.  You probably already have a Facebook, Twitter, and Instagram account for your business, but are you using those channels as an extension of your store? One of those social media platforms, […]

Free Isn’t Always Better When it Comes to Product Data Feeds

BigCommerce recently introduced an app called Ads and Listings on Google that allows merchants to sync their store’s products to Google Merchant Center.  Once synched they can then be used for free listings on Google. Google’s free listings appear in the Shopping tab within Google’s search results.  This allows merchants with little to no budget […]

Surprising 2021 Cyber Week eCommerce Numbers

Congratulations!  You made it through Black Friday and Cyber Monday with hopefully record sales for your eCommerce store.  There’s no doubt that this holiday season had its share of challenges – from supply chain shortages to shipping carrier delays but hang in there. On the supply chain side, if your holiday sales numbers seemed a […]

TikTok for Business Now Integrated into BigCommerce

If you’re a BigCommerce merchant and are looking to expand your advertising reach and get your message in front of more than 600 million monthly users worldwide, we’ve got some exciting news for you! BigCommerce has partnered with TikTok, the most downloaded app in 2020, to offer merchants their business-focused platform, “TikTok for Business” to […]

Get Your eCommerce Store Holiday Ready with these Tips

Welcome to the 4th quarter of 2021 and what a year it has been for eCommerce. Online sales are higher than ever, more and more people are shopping from their computers and smartphones than ever before due to the pandemic, and there’s no sign of slowing down. Let’s face it, COVID-19 changed the way most […]