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Three Features Your Store’s Onsite Search Should Have to Make You Money

When it comes to driving sales via search, many store owners just think about organic and paid and don’t consider their own website’s search engine as a source of revenue. Yes, having a good onsite search allows customers to find what they’re looking for, but it’s also a powerful sales and marketing tool.

Store owners who are using their shopping cart’s out-of-the-box search engine are missing out on many advanced features 3rd party search apps, like our own Search Magic, offer. While others who are using 3rd party search apps may not be using them to their advantage.

Today, we’re going to take a look at three features advanced search applications offer that can help you increase conversions.

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April 2020 eCommerce Sales Soar to Holiday-like Levels

With the majority of the country under stay-at-home orders due to COVID-19, online shopping has been a lifesaver for many looking to have items ranging from groceries to clothing delivered to their homes while bricks-and-mortar stores are closed.

Many eCommerce store owners are experiencing order volume normally seen in the weeks leading up to Christmas.  In fact, according to the Adobe Digital Economy Index, eCommerce saw a 49% increase in daily sales* with electronics sales seeing a 58% increase in April 2020.

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How COVID-19 Changed the Face of eCommerce

COVID-19 has changed the world in many ways. Grocery store aisles are no longer two-way streets. Pizza delivery is now “contactless.” Restaurants are either closed or coming up with creative ways to offer to-go or curbside pickup.

While traditional bricks-and-mortar businesses are learning to adapt to the changing environment, so is eCommerce. With nearly 95% of the American population under stay-at-home orders, some eCommerce store owners are experiencing sales levels they have never seen before. Unfortunately, some are not so lucky.

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Infographic: Your Store Wizards COVID-19 eCommerce Impact Survey Results

We recently asked our clients to participate in an anonymous survey to determine the impact COVID-19 is having on their eCommerce business. Some key findings on the survey include:

  • The largest percentage of respondents, 27.59%, have seen an increase of 50% or more in their sales.
  • Pay-Per-Click advertising and email marketing are top channels respondents are focusing their marketing efforts on.
  • 29.41% of respondents have pulled back or cut Search Engine Optimization efforts.
  • 30.43% of respondents laid off of furloughed workers due to COVID-19, while 13% hired additional employees.
  • Nearly half of those surveyed did not apply for the federal Paycheck Protection Program loans.

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Happy New Year!

Your Store Wizards is proud to celebrate our 20th year in business in 2020.  We were founded in December of 1999.  We wanted to take a minute to thank each and every customer and partner we’ve met over the years.  Let’s make 2020 the best year ever!

Let’s face it, we have the best customers. Our customers are the best in the business and working with every one of you is why we wake up every day and move ahead.  Without our customers, we’d be nothing.

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Adding a Dash of “WOW” to Holiday Order Packaging

The holiday orders are going to soon be rolling in and with them a slew of first-time customers either ordering gifts for someone, or treating themselves to an item they’ve been eyeing up and saving all year to purchase.

These first-time buyers can quickly turn into lifetime customers if you wow them from the start by making them feel their purchase was truly appreciated.

Let’s face it, when that box from Amazon arrives on someone’s porch, it’s “just another box from Amazon.”  There’s nothing special about it and there’s not going to be any surprises inside when it’s opened (unless they happened to ship the wrong item!).

But, you can make YOUR packages stand out, show that the order meant something, and delight the person who opened the box.

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Changes Coming to Google Shopping Ads September 30, 2019

Merchants take note, important changes are coming to Google Shopping ads beginning September 30, 2019 in relation to unique product identifiers (UPIs).

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Surprise! The Holidays are Closer than you Think!

Santa is just as surprised the holidays are almost here!

August is upon us and that means we’re inching closer to the busiest shopping season of the year.  So I need to ask, “are you ready?”

This year, Thanksgiving falls late which means the period between Black Friday and Christmas is a week shorter.  If you’re like me, that means I have even less time to get all my Christmas shopping done.  It also means store owners need to plan ahead to make sure they’re ready to take on all those last-minute shoppers.

Here are some of my top tips for making sure you’re ready:

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ITP – Intelligent Tracking Prevention… Introducing Magic Pixel

Would you drive your car without being able to tell how fast you’re driving?  Or how much gas is left in the tank? No Way!  So why would you run advertising, affiliates, or even try to analyze your traffic without accurate reporting?    Every service out there you use needs some tracking script installed and tuned to work well, and with the latest browser changes and script updates, it gets even worse.  How would you like to be able to know that it’s taken care of, and any future updates will just be handled for you?  Magic Pixel, supported by your trusted team of Wizards is here to solve the problem.

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