Adding a Dash of “WOW” to Holiday Order Packaging

The holiday orders are going to soon be rolling in and with them a slew of first-time customers either ordering gifts for someone, or treating themselves to an item they’ve been eyeing up and saving all year to purchase.

These first-time buyers can quickly turn into lifetime customers if you wow them from the start by making them feel their purchase was truly appreciated.

Let’s face it, when that box from Amazon arrives on someone’s porch, it’s “just another box from Amazon.”  There’s nothing special about it and there’s not going to be any surprises inside when it’s opened (unless they happened to ship the wrong item!).

But, you can make YOUR packages stand out, show that the order meant something, and delight the person who opened the box.

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Changes Coming to Google Shopping Ads September 30, 2019

Merchants take note, important changes are coming to Google Shopping ads beginning September 30, 2019 in relation to unique product identifiers (UPIs).

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Surprise! The Holidays are Closer than you Think!

Santa is just as surprised the holidays are almost here!

August is upon us and that means we’re inching closer to the busiest shopping season of the year.  So I need to ask, “are you ready?”

This year, Thanksgiving falls late which means the period between Black Friday and Christmas is a week shorter.  If you’re like me, that means I have even less time to get all my Christmas shopping done.  It also means store owners need to plan ahead to make sure they’re ready to take on all those last-minute shoppers.

Here are some of my top tips for making sure you’re ready:

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ITP – Intelligent Tracking Prevention… Introducing Magic Pixel

Would you drive your car without being able to tell how fast you’re driving?  Or how much gas is left in the tank? No Way!  So why would you run advertising, affiliates, or even try to analyze your traffic without accurate reporting?    Every service out there you use needs some tracking script installed and tuned to work well, and with the latest browser changes and script updates, it gets even worse.  How would you like to be able to know that it’s taken care of, and any future updates will just be handled for you?  Magic Pixel, supported by your trusted team of Wizards is here to solve the problem.

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Going Responsive is Easier Than You Think

If you’re still using a desktop website and a mobile website, the time has come for upgrading to a responsive design.  If you’re a Yahoo! Store and haven’t updated your website to a responsive theme, the time has come – and it’s easier than you may think.

Users of Big Commerce and Shopify are most likely using responsive design as most of the core themes on these platforms are newer – but merchants that have been online and selling for many, many years are most likely still using desktop and mobile websites.

If you’re on Yahoo! Store, there’s never been a better time to go responsive and ditch the mobile website.

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Google Makes 2018 Product Feed Specification Update

Every year, Google makes changes to the “product data specification” for Google Merchant Center. As most online merchants know, Google Merchant Center acts as the control center for your physical products in AdWords.

Google’s intent is to always create a better shopping experience for it’s users.  Starting June 25th 2018, Google has made the following changes to the “product data specification”.

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How Important is Navigation for an eCommerce Store?

Whenever you visit an eCommerce store, it’s usually because just want to browse through or you’re probably looking for something specific. Either way, you will have to navigate your way across the categories, various product pages, multiple pieces of information, blog posts, and more.

Unlike a simple business website or personal blog, navigation is a lot more valuable for online stores. It provides ease and convenience, thus enhancing the user experience. It also helps visitors find what they’re looking for, hence increasing the chances of them staying longer on your site.

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