Category: <span>Marketing</span>

Should I Offer Free Shipping?

Offering free shipping for your customers will surely make a big difference— if you do it the right way. Research shows that many eCommerce sites don’t benefit much from their free shipping offer because more often than not, their customers are not aware. There are also cases when potential buyers get frustrated, annoyed, or angry […]

Can You Use Specific Keywords In Google Shopping?

Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping.   On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted […]

I Sell Online – What About Brick and Mortar?

Perhaps you’re one of those retailers who actually began your business online. But have you actually considered expanding your marketing and sales offline? This could prove to be more lucrative, or it could just mean more time, money and effort wasted. It could open up new avenues and expose you to the local market, or […]