So many times, a lot of people have declared blogging a thing of the past. Its death has been predicted and even confirmed over and over again. And yet it’s still here, actually thriving, but just in a different form. If you’re in eCommerce, or any business for that matter, you’ll see just how important […]
It’s amazing how so many new entrepreneurs are popping up all over the place, and new entrepreneurs means more competition. It’s one of the reasons why you have to keep growing and innovating your business. Opportunities abound everywhere, and you’re probably one of those people who grabbed one or more and plunged right into the […]
Many online retailers have this same question— Should I be selling my products on Amazon? There are certainly pros and cons to this option. It doesn’t have to be black and white, but you can make your way around it so as to maximize the advantages for your business. Take a look at these things […]
Online marketing experts who are well connected know for a fact that SEO isn’t dead, no matter how many times it’s been reported to be. The truth is— it had just evolved over time. One of the newer additions of SEO essentials is the use of canonical tags, which all SEO professionals know is a […]
There’s a huge question mark on this— are meta tags still important today for SEO? This has been a point of argument for many SEO specialists and webmasters ever since Google pulled out meta tags from their ranking factors.
Have you given your checkout process a lot of thought? Many retailers seemed to have overlooked this portion, instead focusing more on the homepage and the product pages, on design and marketing, and on customer service. These are all very, very important to your business, of course. However, there is one other thing that you […]
Many online retailers still don’t capitalize that much on offering both alternative and supplementary products in their eCommerce stores. According to Baymard Institute’s research of the top 50 ecommerce sites, only 42% actually tap into this beneficial marketing strategy. What more for those stores that are not in the top 50 list? Hence, it only […]
The fact that a lot of online shoppers use their mobile devices to browse and purchase is not new. You’re well aware of this, which is why it’s essential for you to design a mobile-ready site that would still provide a good user experience and encourage visitors to buy from your e-store. In e-commerce, design […]
Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence. But have you ever heard of rich snippets and microdata? Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with […]
Apart from your initial market research, it’s essential that you continuously collect customer information every chance you get. In any business, as such info is a gold mine. These days, having excellent customer service is a great way to stand out from your competition. It’s the secret to repeat business, which can skyrocket your profit, […]