Never underestimate the persuasive power of words when it comes to marketing and sales.
As a business owner, marketer, or operator of an eCommerce site, it’s essential for you to be familiar with the different words and phrases that can boost the effectiveness of your write-ups on your site. Whether these are blog posts, product descriptions, or simple ads, crafting the words right for your target market will surely make them more worthwhile.
Even if you have a copywriter, there are times when you might have to write some of the copy yourself or at least come up with titles for blog posts, promos, and more. It’s especially necessary if you’re the one who will really be writing everything or even just proofreading.
Continue reading “Magic Words that Sell: What Copy to Use in Your eCommerce Site”
Impressing your ecommerce site visitors is one thing. But making them stay, enjoy the experience of online shopping on your site, and actually buy something is another thing altogether. And the latter is what matters a whole lot more.
Yes, many ecommerce sites are able to display high resolution, professional-looking images of their products. But even the big companies commit common mistakes that they do not realize are costing them thousands of dollars in sales.
Stand out amongst the competition. Be different by allowing your images to communicate your message well and to improve the user experience of potential consumers significantly.
Take note of these 5 costly mistakes when it comes to using product images:
Continue reading “5 Costly Mistakes to Avoid in Using Images on Ecommerce Sites”
So many times, a lot of people have declared blogging a thing of the past. Its death has been predicted and even confirmed over and over again. And yet it’s still here, actually thriving, but just in a different form.
If you’re in eCommerce, or any business for that matter, you’ll see just how important blogging still is. It can still help generate useful, valuable content on your site even if it’s an online store. It can still contribute to boosting your site traffic and potential visitors. There’s a lot that blogging is still able to do for businesses of all sizes.
Continue reading “The Real Deal on Blogging for eCommerce: Is It Still Important and How Often Should You Do It?”
Many online retailers still don’t capitalize that much on offering both alternative and supplementary products in their eCommerce stores.
According to Baymard Institute’s research of the top 50 ecommerce sites, only 42% actually tap into this beneficial marketing strategy. What more for those stores that are not in the top 50 list?
Hence, it only means that there is still a lot to be done in this arena.
Continue reading “Up-Selling and Cross-Selling… What You Need to Know”