Tag: <span>marketing</span>

Magic Words that Sell: What Copy to Use in Your eCommerce Site

Never underestimate the persuasive power of words when it comes to marketing and sales. As a business owner, marketer, or operator of an eCommerce site, it’s essential for you to be familiar with the different words and phrases that can boost the effectiveness of your write-ups on your site. Whether these are blog posts, product […]

5 Costly Mistakes to Avoid in Using Images on Ecommerce Sites

Impressing your ecommerce site visitors is one thing. But making them stay, enjoy the experience of online shopping on your site, and actually buy something is another thing altogether. And the latter is what matters a whole lot more. Yes, many ecommerce sites are able to display high resolution, professional-looking images of their products. But […]

Up-Selling and Cross-Selling… What You Need to Know

Many online retailers still don’t capitalize that much on offering both alternative and supplementary products in their eCommerce stores. According to Baymard Institute’s research of the top 50 ecommerce sites, only 42% actually tap into this beneficial marketing strategy. What more for those stores that are not in the top 50 list? Hence, it only […]