Category: <span>Marketing</span>

Adding a Dash of “WOW” to Holiday Order Packaging

The holiday orders are going to soon be rolling in and with them a slew of first-time customers either ordering gifts for someone, or treating themselves to an item they’ve been eyeing up and saving all year to purchase. These first-time buyers can quickly turn into lifetime customers if you wow them from the start […]

Changes Coming to Google Shopping Ads September 30, 2019

Merchants take note, important changes are coming to Google Shopping ads beginning September 30, 2019 in relation to unique product identifiers (UPIs). Scott SanfilippoScott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006.  In 2001, he co-founded the eCommerce design […]

Surprise! The Holidays are Closer than you Think!

August is upon us and that means we’re inching closer to the busiest shopping season of the year.  So I need to ask, “are you ready?” This year, Thanksgiving falls late which means the period between Black Friday and Christmas is a week shorter.  If you’re like me, that means I have even less time […]

Going Responsive is Easier Than You Think

If you’re still using a desktop website and a mobile website, the time has come for upgrading to a responsive design.  If you’re a Turbify Store (formerly Yahoo! Store) and haven’t updated your website to a responsive theme, the time has come – and it’s easier than you may think. Users of Big Commerce and […]

Search Magic Webinar

A special thank you goes out to all who attended our Search Magic Webinar.  For your convenience we’re attaching a link to the video for those who missed the webinar, or would like to watch it again!

60 Stats & Trends That Will Define The Future of E-Commerce

We’ve recently stumbled upon an Infographic by Raj Vardhman that we feel may be of value to our readers.  It’s called 60 Stats & Trends That Will Define the Future of E-Commerce.  The article is located here and the Infographic is posted below.

How Do You Find the Value of Your Domain?

Isn’t it that a domain is considered real estate on the web? Yes, there are prime properties with prices that shoot up to more than a million dollars. And there are also not-so-valuable domain names that are worth less than five dollars. Some web hosting providers even offer free domains with their packages!

Google Makes 2018 Product Feed Specification Update

Every year, Google makes changes to the “product data specification” for Google Merchant Center. As most online merchants know, Google Merchant Center acts as the control center for your physical products in AdWords. Google’s intent is to always create a better shopping experience for it’s users.  Starting June 25th 2018, Google has made the following […]

How Important is Navigation for an eCommerce Store?

Whenever you visit an eCommerce store, it’s usually because just want to browse through or you’re probably looking for something specific. Either way, you will have to navigate your way across the categories, various product pages, multiple pieces of information, blog posts, and more. Unlike a simple business website or personal blog, navigation is a […]