Category: <span>Marketing</span>

Rich Snippets and Microdata: A Beginner’s Guide

Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence. But have you ever heard of rich snippets and microdata? Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with […]

What Do You Know About Your Customers?

Apart from your initial market research, it’s essential that you continuously collect customer information every chance you get. In any business, as such info is a gold mine. These days, having excellent customer service is a great way to stand out from your competition. It’s the secret to repeat business, which can skyrocket your profit, […]

Should I Offer Free Shipping?

Offering free shipping for your customers will surely make a big difference— if you do it the right way. Research shows that many eCommerce sites don’t benefit much from their free shipping offer because more often than not, their customers are not aware. There are also cases when potential buyers get frustrated, annoyed, or angry […]

Can You Use Specific Keywords In Google Shopping?

Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping.   On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted […]

I Sell Online – What About Brick and Mortar?

Perhaps you’re one of those retailers who actually began your business online. But have you actually considered expanding your marketing and sales offline? This could prove to be more lucrative, or it could just mean more time, money and effort wasted. It could open up new avenues and expose you to the local market, or […]