Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping. On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted in Google Search”.
Although not as easy as turning on and off a magic switch, in this article we are going to look at differences using keywords in Google Search compared Google Shopping and even more importantly some of the ways advertisers can manage their Google Shopping product listings to appear for desired keywords. * Also, don’t miss the limited time offer I have for Your Store Wizards customers at the bottom of this article.
Every entrepreneur, business owner, marketer, or blogger knows how important it is to get a hold of affordable stock images.
Not understanding how image licensing works can end up being a huge issue in the future if you use images which you have no right to use. Copyright laws are not simple to understand, and most photographers are very protective of their intellectual property.
These images are used for a variety of purposes online, some of which are:
To supplement blog posts, articles and web content and make them seem more appealing
To serve as background for quotations, messages, and social media posts
To make emails, landing pages, ads, and infographics more visually attractive
To give a professional look to your materials, whether for creative or business purposes