Category: <span>Marketing</span>

  • November 9, 2022

Setting Up Google Analytics 4 (GA4) in an Existing BigCommerce Store

These instructions are for connecting Google Analytics 4 (GA4) to stores that are already connected to Google Analytics/Universal Analytics.  If you are a new store or one that has never connected to Google Analytics, please click here for instructions on how to set up GA4. GA 4 is the latest version of Google Analytics that […]
  • July 13, 2022

Instagram + BigCommerce = Sales!

With the holidays right around the corner, it’s time to start thinking about new ways to get your products in front of more shoppers.  You probably already have a Facebook, Twitter, and Instagram account for your business, but are you using those channels as an extension of your store? One of those social media platforms, […]
  • December 15, 2021

Free Isn’t Always Better When it Comes to Product Data Feeds

BigCommerce recently introduced an app called Ads and Listings on Google that allows merchants to sync their store’s products to Google Merchant Center.  Once synched they can then be used for free listings on Google. Google’s free listings appear in the Shopping tab within Google’s search results.  This allows merchants with little to no budget […]
  • December 9, 2021

Surprising 2021 Cyber Week eCommerce Numbers

Congratulations!  You made it through Black Friday and Cyber Monday with hopefully record sales for your eCommerce store.  There’s no doubt that this holiday season had its share of challenges – from supply chain shortages to shipping carrier delays but hang in there. On the supply chain side, if your holiday sales numbers seemed a […]
  • October 7, 2021

TikTok for Business Now Integrated into BigCommerce

If you’re a BigCommerce merchant and are looking to expand your advertising reach and get your message in front of more than 600 million monthly users worldwide, we’ve got some exciting news for you! BigCommerce has partnered with TikTok, the most downloaded app in 2020, to offer merchants their business-focused platform, “TikTok for Business” to […]
  • September 28, 2021

Get Your eCommerce Store Holiday Ready with these Tips

Welcome to the 4th quarter of 2021 and what a year it has been for eCommerce. Online sales are higher than ever, more and more people are shopping from their computers and smartphones than ever before due to the pandemic, and there’s no sign of slowing down. Let’s face it, COVID-19 changed the way most […]
  • September 8, 2021

2021 Holiday Season Survival Guide Part 3: Customer Service

As we inch closer and closer to the holidays, by this time you should have your inventory beefed up, your holiday sales planned out with a corresponding marketing calendar, and your warehouse primed to handle the increased demand that is just a few weeks away. But there’s one more thing we need to touch on […]
  • July 28, 2021

BigCommerce Acquires Feedonomics to Help Merchants Expand their Reach

If you’re a BigCommerce store owner, getting your products into shopping channels such as Google, Facebook, Microsoft Ads, Amazon, Walmart, eBay, Wish, Pinterest, and Snapchat is going to get a whole lot easier! Today, BigCommerce announced that they have acquired Feedonomics, a full-service data feed management platform that enables merchants to grow and succeed on […]
  • July 23, 2021

Having a Sale? Create Deal Pages to Get Extra Attention from Google!

Hooray for the holidays! Especially this year when online shopping is expected to blow estimates out of the water. The COVID-19 pandemic has created a new wave of people who just recently made their first online purchase. And we all know that online shopping is like a piece of candy, one bite and you keep […]
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