With the holidays right around the corner, it’s time to start thinking about new ways to get your products in front of more shoppers. You probably already have a Facebook, Twitter, and Instagram account for your business, but are you using those channels as an extension of your store?
One of those social media platforms, Instagram, is quickly becoming a shopping channel that you should be taking advantage of. Imagine for a moment you’re scrolling thru your Instagram feed, you see a post that catches your eye, and you say to yourself, “I need one of those!”
Now imagine being able to click on that post and buy it instantly!
It’s possible, and if you have a BigCommerce store it’s easy for you to quickly enable Checkout on Instagram to start capturing more sales. (If you don’t have a BigCommerce store, be sure to click here for a free trial!)
Checkout on Instagram makes it easy for shoppers to make a purchase without ever having to leave the app. When a shopper sees your product, they begin and end the purchase process right in the Instagram app – they never have to leave! Plus, their payment information is securely saved in the app making future purchases quick and easy. Instagram orders will appear directly in your BigCommerce dashboard ready for you to fulfill.
BigCommerce’s integration is available to US-based merchants who meet the requirements for Checkout on Instagram and allows you to connect directly with more than 130-million people who interact with shopping posts on Instagram each month.
Ready to start selling on Instagram? Setup is easy! Just follow these step-by-step instructions to link your account and set up Checkout on Instagram in your BigCommerce control panel. In less than a half hour you’ll be ready to start using Instagram to capture not only holiday sales but purchases year round!
Not running your store on BigCommerce? Click here for a free trial store or contact us for more information on how to migrate your existing store to BigCommerce. As a BigCommerce Elite Partner, we have migrated merchants from other platforms including Yahoo! Store, Magento, Woo Commerce, and more. We offer data migration as well as full custom eCommerce store design and programming to make your move to BigCommerce simple.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at scott@yourstorewizards.com.