If you’re a BigCommerce merchant and are looking to expand your advertising reach and get your message in front of more than 600 million monthly users worldwide, we’ve got some exciting news for you!
BigCommerce has partnered with TikTok, the most downloaded app in 2020, to offer merchants their business-focused platform, “TikTok for Business” to all US, UK, AU & CA-based merchants for free, within Channel Manager as a one-click app.
In case you don’t know what TikTok is, it’s a video-sharing app that allows users to create short 60-second clips that are funny, informative, strange, interesting, and downright weird/hilarious! Many TikTok creators have huge fan bases and the platform is home to “influencers” as well as brands.
When it comes to users, according to Nielsen, TikTok’s base feels energized, motivated, confident, and entertained when spending time on TikTok; with 60% saying they felt a sense of community on the app.
There are two different ways for eCommerce store owners to reach the growing number of TikTok users:
Create an Account and Start to TikTok!
Here’s where many merchants have difficulty. Unlike Facebook, Instagram, or Pinterest, TikTok is 100% video-based. You need to have a creative person on your team to create very engaging videos to build a fan base. The majority of store owners don’t have the time or talent to take on the challenge of managing yet another social media channel and growing a fan base.
But have no fear! You can still get your products in front of TikTok users by advertising. According to research through Kantar, “72% of those surveyed agree that ads on TikTok are perceived as inspiring.” For BigCommerce merchants, advertising on TikTok is simple and easy!
With the new BigCommerce / TikTok integration, merchants can:
- Easily create a TikTok Business account and sync your BigCommerce product catalog.
- Showcase your products and boost visibility with TikTok Shopping and Product Links.
- Drive new shoppers to your BigCommerce store with TikTok’s various creative ad formats.
- Maximize your return on ad spend (ROAS) with TikTok’s most advanced pixel automatically installed.
Getting started is easy and you don’t have to have video editing skills at all! Once you set up your integration in BigCommerce, you’ll have access to a suite of TikTok for Business tools that will have you creating ads in just seconds.
You’ll have the ability to add products and links to your ads as well as showcase products from your BigCommerce store using the TikTok mobile app or in Ads Manager. Clicking on a product leads the user to a dynamically-generated Product Detail Page (PDP), where a Checkout on website button (see below) then redirects them to your storefront for checkout.
If you’re interested in moving your current eCommerce store to BigCommerce, Your Store Wizards offers a comprehensive Platform Transfer Service that can do just that! Click here to learn more about our service and contact us for more information.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at firstname.lastname@example.org.