Have you given your checkout process a lot of thought? Many retailers seemed to have overlooked this portion, instead focusing more on the homepage and the product pages, on design and marketing, and on customer service. These are all very, very important to your business, of course. However, there is one other thing that you […]
Many online retailers still don’t capitalize that much on offering both alternative and supplementary products in their eCommerce stores. According to Baymard Institute’s research of the top 50 ecommerce sites, only 42% actually tap into this beneficial marketing strategy. What more for those stores that are not in the top 50 list? Hence, it only […]
The fact that a lot of online shoppers use their mobile devices to browse and purchase is not new. You’re well aware of this, which is why it’s essential for you to design a mobile-ready site that would still provide a good user experience and encourage visitors to buy from your e-store. In e-commerce, design […]
Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence. But have you ever heard of rich snippets and microdata? Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with […]
Apart from your initial market research, it’s essential that you continuously collect customer information every chance you get. In any business, as such info is a gold mine. These days, having excellent customer service is a great way to stand out from your competition. It’s the secret to repeat business, which can skyrocket your profit, […]
Offering free shipping for your customers will surely make a big difference— if you do it the right way. Research shows that many eCommerce sites don’t benefit much from their free shipping offer because more often than not, their customers are not aware. There are also cases when potential buyers get frustrated, annoyed, or angry […]
Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping. On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted […]
Perhaps you’re one of those retailers who actually began your business online. But have you actually considered expanding your marketing and sales offline? This could prove to be more lucrative, or it could just mean more time, money and effort wasted. It could open up new avenues and expose you to the local market, or […]
Every entrepreneur, business owner, marketer, or blogger knows how important it is to get a hold of affordable stock images. Not understanding how image licensing works can end up being a huge issue in the future if you use images which you have no right to use. Copyright laws are not simple to understand, and […]