Apart from your initial market research, it’s essential that you continuously collect customer information every chance you get. In any business, as such info is a gold mine.
These days, having excellent customer service is a great way to stand out from your competition. It’s the secret to repeat business, which can skyrocket your profit, and what better way to achieve this than to know what your customers really need?
There are certainly a lot of benefits that should convince you to take learning more about your customers more seriously, so you’ll start collecting data on your customers every chance you get.