For business owners and webmasters, one of the ultimate SEO punishments is to have Google penalize your site even partially.
This could mean “doomsday” for you when the popular search engine takes down rich snippets for some of your pages, for instance. There could be several other manual actions that Google will do to maintain a remarkable user search experience that they believe is being threatened by your “spammy” structured data markup.
Continue reading “Structured Data Markup: How to Avoid Google Penalties That Can Badly Hurt Your SEO”
Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence.
But have you ever heard of rich snippets and microdata?
Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with the basics of rich snippets and microdata and to understand how they work. This way, you will know if you’re really optimizing your content for the benefit of your business.
Continue reading “Rich Snippets and Microdata: A Beginner’s Guide”