The fact that a lot of online shoppers use their mobile devices to browse and purchase is not new. You’re well aware of this, which is why it’s essential for you to design a mobile-ready site that would still provide a good user experience and encourage visitors to buy from your e-store.
In e-commerce, design is a huge part of your content. It matters a lot, especially the photos or images of the products that you use. Research says that the conversion rate on mobile is much lower not only because of the design, but how people actually use mobile devices. Hence, you must pay attention to that and do something about it.