2020 has been a big year for eCommerce due to COVID-19. With Americans quarantined, workplaces shifting to work-from-home, and bricks-and-mortar stores shuttered, online sales of everything from clothing to groceries saw increases. With just a few weeks left before the start of the holiday shopping season, online store owners can expect to see their biggest […]
Once you’re ready to launch your BigCommerce store, there are a few things you need to do to let the search engines know you’re open for business. These checklist items only take a few minutes to set up in your store’s control panel. The first is to verify ownership of your new website with Google, […]
Having a good navigation structure for your eCommerce store is important. Getting shoppers to exactly what they’re looking for quickly and easily is key to conversion. Experts recommend that it should take users no more than 2 to 3 clicks from homepage to product – anything more than that can lead to abandonment. So, when […]
One of the biggest issues eCommerce store owners face when it comes to migration from one platform to another is how to preserve their URL structure. Let’s face it, nobody wants to put in thousands of redirects! However, just like you forward your mail from your old address to a new one, the same theory […]
2020 has certainly been full of challenges. Many eCommerce stores have experienced record sales, while others had to reinvent themselves to keep the wheels of commerce moving. No matter what end of the spectrum your eCommerce business lies, there’s always room for improvement and opportunity for continued growth. If you’re looking for practical advice on […]
If your eCommerce store sells popular, well-known brands, here’s one feature found in BigCommerce that you’re going to want to take advantage of – brand pages. Within your BigCommerce dashboard, you’ll find an area where you can set up pages associated with individual brands. These pages act as containers for the products you associate with […]
Over the past few months, we have updated our Yahoo! Store clients about several changes and updates in regards site security. We’ve also communicated the importance of making sure all files, scripts, images, etc. are called via HTTPS to ensure your site is not loading mixed content and sending security messages to your visitors. Over […]
If you run your eCommerce store on the BigCommerce platform, we’ve got some exciting news for you today. Just in time for the busy holiday season that starts in just a few weeks, BigCommerce has teamed up with Facebook to make Checkout on Instagram available to all merchants in the United States. Checkout on Instagram […]
Just like a bricks-and-mortar store relies upon a welcoming facade and easy-to-shop layout to attract customers and get them to buy, an eCommerce store must do the same. From a well designed homepage, to a neatly organized navigation structure and well laid out item pages that provide plenty of information and a path to purchase, […]
We all know how important security is when we’re using the Internet for online banking, making a purchase, filling out a credit application, etc. We go to great lengths, personally, to make sure we set up complex passwords and never share our login information with others. When it comes to business, data security and access […]