Many online retailers still don’t capitalize that much on offering both alternative and supplementary products in their eCommerce stores. According to Baymard Institute’s research of the top 50 ecommerce sites, only 42% actually tap into this beneficial marketing strategy. What more for those stores that are not in the top 50 list? Hence, it only […]
For business owners and webmasters, one of the ultimate SEO punishments is to have Google penalize your site even partially. This could mean “doomsday” for you when the popular search engine takes down rich snippets for some of your pages, for instance. There could be several other manual actions that Google will do to maintain […]
The fact that a lot of online shoppers use their mobile devices to browse and purchase is not new. You’re well aware of this, which is why it’s essential for you to design a mobile-ready site that would still provide a good user experience and encourage visitors to buy from your e-store. In e-commerce, design […]
Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence. But have you ever heard of rich snippets and microdata? Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with […]
Apart from your initial market research, it’s essential that you continuously collect customer information every chance you get. In any business, as such info is a gold mine. These days, having excellent customer service is a great way to stand out from your competition. It’s the secret to repeat business, which can skyrocket your profit, […]
There has been a lot of talk over the past few weeks since Google had recently made the announcement that starting in October 2017, if your website is not secure, the browser will be displaying errors warning customers that your site is not secure. If you have not taken steps to migrate your website to […]
Offering free shipping for your customers will surely make a big difference— if you do it the right way. Research shows that many eCommerce sites don’t benefit much from their free shipping offer because more often than not, their customers are not aware. There are also cases when potential buyers get frustrated, annoyed, or angry […]
Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping. On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted […]
Perhaps you’re one of those retailers who actually began your business online. But have you actually considered expanding your marketing and sales offline? This could prove to be more lucrative, or it could just mean more time, money and effort wasted. It could open up new avenues and expose you to the local market, or […]
Imagine a new visitor, a potential buyer, clicking on your webpage link among all the search results. As he is directed to your site, he sees a NOT SECURE warning appearing right beside your URL. That could be alarming for many. And it is likely to drive a lot of visitors and customers away.