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Magic Words that Sell: What Copy to Use in Your eCommerce Site

Never underestimate the persuasive power of words when it comes to marketing and sales. As a business owner, marketer, or operator of an eCommerce site, it’s essential for you to be familiar with the different words and phrases that can boost the effectiveness of your write-ups on your site. Whether these are blog posts, product […]

How to Boost Your Business with Goal Setting and KPIs

Imagine going hunting in the woods and shooting aimlessly without a target. Do you think your hunt would actually be successful? Or what if a pilot kept flying a plane with no specific destination? The pilot would most likely end up out of fuel. Well, obviously neither scenario would end up with good news. It’s […]

New to eCommerce? How to Drive Traffic to Your New Store

Being the “new kid on the block” can be daunting, especially with so many competitors out there today. Not all eCommerce businesses thrive. Actually, most end up closing shop when they don’t know what exactly to do and are not guided properly. But you’re in luck because now you can find out which strategies to […]

HTTPS: Once Again… It’s Important.

If you haven’t already upgraded your eCommerce store to https:, now is the time – but turning on SSL is not what’s important, making sure that the SSL is working properly is most important. In order for a website to be secure, all content must be able to be displayed via SSL.  We’ve seen a […]

5 Costly Mistakes to Avoid in Using Images on Ecommerce Sites

Impressing your ecommerce site visitors is one thing. But making them stay, enjoy the experience of online shopping on your site, and actually buy something is another thing altogether. And the latter is what matters a whole lot more. Yes, many ecommerce sites are able to display high resolution, professional-looking images of their products. But […]

My Site Isn’t Ranking on Google – Could It Be My eCommerce Platform?

It’s important to remember that just because your website doesn’t rank well, there is most likely no magical “programming” fix that will make your website rank on Google.  Most eCommerce platforms such as Yahoo, Shopify, Big Commerce, 3dcart and others do have all of the SEO basics built in.  Ranking well on Google, Bing or […]

How to Deal with Employees that Don’t Meet Your Expectations

One of the frequent challenges that business owners and managers often encounter is dealing with employees that are unable to meet expectations. Whether you’re running a traditional business, an online business, or both, you’re bound to experience this concern. Simply firing and replacing poorly performing employees is not the answer, especially if you always have […]