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Author: Scott Sanfilippo

  • February 5, 2021

Simple Ways to Turn Your Customers into Your Best Salesperson

Like other eCommerce store owners, you spend money each month on pay-per-click and comparison shopping engine advertising, you write blog posts and improve your product descriptions for better SEO, and market your customers via email. Those are all “musts” in order for customers to find you, buy from you, and keep you top-of-mind. But what […]
  • February 3, 2021

Easier to Understand Payment Error Messages Coming to BigCommerce

If your eCommerce store is powered by BigCommerce and is using the optimized one-page checkout, some changes are coming with customer-facing payment error messages. As detailed in this support document, payment error messages are being re-worded. Clearer, easier-to-understand error messages along with instructions on how to remedy them should reduce abandoned carts and reduce the […]
  • January 29, 2021

Is It Time for a Redesign? Answer a Few Questions to Find Out!

Each new year is met with resolutions. Whether you’re resolving to lose a few pounds, eat healthier, spend more time with the family, or work on some long-term goal, it’s important to make a few resolutions for your business as well. One of them should be to take a look at how you can improve […]
  • January 23, 2021

Checkout.com Beta Opportunity Available for BigCommerce Merchants

eCommerce fraud is real and costs merchants dearly.   Every $1 of fraud cost U.S. retailers $3.36 in 2020 compared with $3.13 in 2019 according to Lexis Nexis.  Unfortunately, no business is immune to fraud but you can have tools in place to mitigate risk. If your store is on the BigCommerce platform, a beta opportunity […]
  • January 22, 2021

2021 Is the Year to Take Your Bricks-and-Mortar Business Online

2020 was a challenging year for many businesses – both bricks-and-mortar and online. Many plans were quickly upended due to COVID-19 and the restrictions put on our daily lives. Those that relied heavily on in-store revenue scrambled to set up an online store, or tweak an existing one to meet the needs of their customers. […]
  • January 19, 2021

Get to Know us Better!

2021 is here and all of us at Your Store Wizards are excited for what the new year has in store. COVID-19 had profound impacts on eCommerce – from millions of first-time online shoppers to a record breaking volume of orders – these trends have no signs of fading and will be the “new normal.” […]
  • December 18, 2020

Is Your eCommerce Store Running on Magento? 2021 is the Time to Move to BigCommerce!

If you’re running your online business on the Magento platform, we’ve got some important information to share with you which may or may not require you to take action. Earlier this year, Magento notified store owners on the Magento 1 platform that support would end for that version of the eCommerce platform. Store owners were […]
  • November 30, 2020

Search Magic Update: Support for Supplemental Product Files Now Available

The November 2020 Search Magic release contains a feature update that many store owners may find beneficial, especially now that the busiest shopping season of the year is upon us. We realized that some stores sell items that have additional identifiers, information, or properties that are not able to be included in the boilerplate item […]
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