Category: <span>Marketing</span>

The Importance of Maintaining Adequate Inventory During the Holiday Season

The festive rush of the holiday season paints a familiar picture – excited shoppers, long gift lists, and frenzied online searches for the perfect gifts. For eCommerce stores, this period is both a blessing and a test. While the influx of customers and increased sales present a golden opportunity, keeping up with demand can be […]

Boosting Sales with Back in Stock Wizard: The Best BigCommerce Back-In-Stock App

Every eCommerce retailer knows that managing inventory is a vital aspect of their business. Yet, dealing with out-of-stock items can present significant challenges, impacting not only your sales but also customer loyalty and overall brand reputation. With that said, it’s essential to understand that not all out-of-stock scenarios can be entirely prevented. Instead, you should […]

10 Reasons to List Your Products in Comparison Shopping Engines

In the fast-paced world of eCommerce, it’s crucial for online stores to adopt effective strategies to reach their target audience and boost sales. One such strategy is listing products in shopping engines. Shopping engines, also known as comparison shopping engines or product listing platforms, allow businesses to showcase their products to a wider audience. In […]

The Deadline for Migrating to GA4 is Coming Up: What You Need to Know

More than a year ago, Google announced that Google Analytics 4 (GA4), the next generation of Google Analytics, will replace Universal Analytics effective July 1, 2023.  Once that date arrives Universal Analytics properties will stop processing data and if you haven’t already migrated to GA4, you will lose access to all of your historical data. […]

Revolutionize Your BigCommerce Category Management with CopyCat Category Duplicator

In the fast-paced world of eCommerce, efficient category management is crucial for maintaining a well-organized and easy-to-navigate online store. BigCommerce, a leading e-commerce platform, is known for its extensive capabilities, but it has one limitation: it doesn’t allow store owners to duplicate a category and place it under a different parent category. CopyCat Category Duplicator, […]

Dealing with Negative Reviews: A Guide for Ecommerce Store Owners

As an eCommerce store owner, you’ve put in countless hours of hard work to build your online business. You’ve carefully curated your products, created a visually appealing website, and executed effective marketing strategies. However, despite your best efforts, negative reviews are inevitable. Whether it’s a dissatisfied customer, a product defect, or a shipping delay, negative […]

Introducing Gorgias the Helpdesk that Turns Customer Service into a Profit Center

If you’re an online merchant using Shopify, Magento 2, or BigCommerce, you know how important it is to provide excellent customer service. Keeping up with customer service tickets can be overwhelming, but it’s crucial for building customer loyalty and growing your business. That’s where Gorgias comes in. Gorgias is the #1 eCommerce helpdesk for Shopify, […]

Help Us Build an eCommerce Store Owners “Magic Toolbox”

As the sun begins to set on 2022, today we’re giving you a sneak peek at something our team has working on to help you run your business better in 2023. We’re continually asked by store owners to develop different tools to make repetitive, time-consuming, or cumbersome store tasks much more manageable.  One even said, […]

Register for a Complimentary Feed Audit from Feedonomics

When was the last time you gave your online marketing efforts a check-up? We take our cars in for preventative maintenance every 5,000 miles, and we visit the dentist twice a year, but some store owners don’t review their paid advertising campaigns until sales start to decrease. Whether it’s pay-per-click, social, or shopping, a regular […]

Setting Up Google Analytics 4 (GA4) in a New BigCommerce Store

These instructions are for connecting Google Analytics 4 (GA4) to stores (such as new ones) that have never had a previous version of Google Analytics connected.  If you are an existing store with Google Analytics already connected, please click here for instructions on how to set up GA4. GA 4 is the latest version of […]