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Author: Scott Sanfilippo

  • June 10, 2021

Platform Migrations, Travel, and a Return to Normalcy

2020 was an interesting year for all of us. eCommerce sales were booming for many merchants as much of the world was spending the majority of their time at home due to quarantine. It was also a year when many online store owners pushed the limits of their store’s platform, their internal operations, and even […]
  • May 27, 2021

Yahoo! Business Mail Access Following a Site Migration

With more and more Yahoo! Store owners coming to us to migrate them to another eCommerce platform, such as BigCommerce or Shopify, we occasionally run across some unique situations that need to be mitigated before launch. One of the more common ones has to do with Yahoo! Business Mail. While the majority of Yahoo! Store […]
  • May 12, 2021

Use the BigCommerce Promotions Manager: Advanced Editor to Create Promos that Convert

eCommerce store owners know the best way to lure customers in is to give them a deal that is irresistible! Whether you’re offering free shipping over a certain dollar amount, a bonus gift with purchase, a percentage off with a coupon code, or some other deal, these all contribute to higher conversion rates. BigCommerce store […]
  • May 11, 2021

Yahoo! Store Credit Card Number Display Update – May 2021

Next time you log into your Yahoo! Store manager, you will be presented with a pop-up displaying information about an update to the way credit card numbers are displayed within your store’s Order Manager. Previously, only the last 4 digits of credit card numbers were displayed on the detailed order information page for individual orders.  […]
  • May 6, 2021

How to Gather Intelligence from Your Competitor’s Customer Reviews

We all know that product reviews are an important part of an eCommerce store. In fact, 93% of consumers read online reviews before buying a product and that same percentage says that online reviews influenced their decision to make a purchase. Today, almost every online store has some type of review system in place where […]
  • May 2, 2021

Turn Your eCommerce Store’s Search Into a Profit Center with a 3rd Party Search App

Many eCommerce store owners fail to recognize the potential of an important feature of their store. I’m not talking about product reviews or suggested items, I’m talking about the store’s search engine. That tiny box has so much potential once a shopper enters a query, but not every merchant uses it to their advantage. If […]
  • April 29, 2021

For Sale: Yahoo? Our Thoughts on the future of Yahoo! Store

You may have seen or read an April 28, 2021 report in the news speculating that Verizon may sell some of its media assets, one being Yahoo!. Verizon purchased Yahoo!, including Yahoo! Small Business which powers several thousand eCommerce stores, in 2017.  Since then, many in the eCommerce space wondered what the fate of the old, […]
  • April 17, 2021

Core Web Vitals: Important Information for eCommerce Store Owners

When it comes to creating an optimized experience for your shoppers, there are many things to consider. From visual elements such as site design and page layout to behind-the-scenes things such as speed and page weight. All of these, regardless of whether they are customer-facing or not, are key factors not only for conversion but […]
  • April 10, 2021

A Milestone Birthday for a Your Store Wizards Partner, Help Scout

In 2020, Your Store Wizards celebrated our 20th anniversary. 20 fun and exciting years helping eCommerce entrepreneurs grow their businesses. Over the course of the past two decades, we served thousands of store owners and partnered with dozens of service providers. One such partner is celebrating a milestone of their own this year – Help […]
  • April 2, 2021

FAQs for Yahoo! Store Merchants Looking to Switch Platforms

As more and more Yahoo! Store merchants are looking to move their eCommerce store to a new platform, we’re getting quite a few questions – and that’s understandable. After all, moving to a new platform is something that should be planned out and carefully executed. Here are some of the top questions we have been […]
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