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In eCommerce, the power of discounts and coupon codes cannot be underestimated. They are a proven method to attract customers, encourage purchases, and foster loyalty. For BigCommerce users, the ability to create coupon codes in bulk can be a game-changer, especially when running extensive marketing campaigns. However, BigCommerce does not natively support the creation of […]

While it might feel like summer just started, August is actually the perfect time to start preparing for the busy holiday season ahead. For eCommerce businesses, the period from Black Friday through the end of the year is crucial, often accounting for a significant portion of annual sales. Proper preparation can make the difference between […]

Earlier this year, Visa and Mastercard agreed to settle a class action lawsuit for a whopping $5.5 billion – yes, that’s BILLION!  The lawsuit claimed they charged US merchants excessive fees between 2004 and 2019. This is one of the largest class action settlements in US history, and most US merchants are eligible for a […]

As an eCommerce store owner, you know the power of visuals.  Since shoppers can’t touch or feel products in an online store, images are a crucial part of the shopping experience, providing customers with a clear understanding of what they are buying. For online store owners, especially those using BigCommerce, ensuring that all products and […]

In the world of eCommerce, product images play a pivotal role in attracting and converting customers. As online shopping continues to grow, the importance of high-quality images for all products, including variations such as different sizes and colors, cannot be overstated. This article discusses why product images are essential, what constitutes a good product image, […]

Updating inventory in bulk on BigCommerce can be a frustrating task for many store owners. Without a real-time inventory connection, managing stock levels can become a time-consuming and error-prone process. In this article, we’ll explore the challenges associated with updating inventory using a CSV file, discuss the limitations of BigCommerce’s built-in product import feature, and […]

If you’re on the BigCommerce eCommerce platform, you may be familiar with, or have at least heard about, “Price Lists.”  Price lists are a powerful feature that allows merchants to tailor pricing strategies to different customer segments. In this article, I’ll go into what price lists are, how they can be used, and the benefits […]

For eCommerce store owners who rely on data s to optimize their online presence, a critical deadline looms. Google Universal Analytics, the industry standard for website analytics for over a decade, is scheduled to be shut down on July 1, 2024. This means that after this date, you will no longer be able to access […]