Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping. On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted […]
Perhaps you’re one of those retailers who actually began your business online. But have you actually considered expanding your marketing and sales offline? This could prove to be more lucrative, or it could just mean more time, money and effort wasted. It could open up new avenues and expose you to the local market, or […]
Imagine a new visitor, a potential buyer, clicking on your webpage link among all the search results. As he is directed to your site, he sees a NOT SECURE warning appearing right beside your URL. That could be alarming for many. And it is likely to drive a lot of visitors and customers away.
There are always options to improve speed, but I wanted to outline a few of the key ones and some quick pros/cons of each. Each service has their own strengths and if you really want to get aggressive, they actually can all four work together (at least on Yahoo! where our services work). One thing […]
Starting in October 2017, Google Chrome will begin to display a “NOT SECURE” warning whenever a user enters text on a form located on an HTTP page. This warning is designed to alert website visitors that your website is not running on the HTTPS protocol. Google has made it apparent that this is only the […]
Every entrepreneur, business owner, marketer, or blogger knows how important it is to get a hold of affordable stock images. Not understanding how image licensing works can end up being a huge issue in the future if you use images which you have no right to use. Copyright laws are not simple to understand, and […]
When you run tests using any of the three major online tests (Google Page Speed Insights, Pingdom or WebPageTest), there’s a lot of info to absorb. It would take hours to go over every detail of every report, but I wanted to give you a quick rundown on some of the major messages and what […]
One thing that I want to make sure you understand before we get into the various testing tools is how you should test. First, when testing, don’t just test your home page. You’ll want to run tests on the various page types on your site. So test your home page, but for eCommerce also look […]
Our product spotlight is the Checkout Wizard for Aabaco/Yahoo! platform stores. You won’t believe how easy Checkout Wizard makes the entire shopping experience. You will see improved conversions almost instantly. These are some of the benefits of Checkout Wizard. Most sales are lost on the checkout page. Providing a smooth checkout is essential. Nobody wants […]
Well to be honest, most of you at this point realize speed is a big deal. With mobile being an ever larger part of every site’s audience, it matters even more. But let’s pretend you have no idea why you’d care and simply list out a few key factors that you should care about.