We recently asked our clients to participate in an anonymous survey to determine the impact COVID-19 is having on their eCommerce business. Some key findings on the survey include:
- The largest percentage of respondents, 27.59%, have seen an increase of 50% or more in their sales.
- Pay-Per-Click advertising and email marketing are top channels respondents are focusing their marketing efforts on.
- 29.41% of respondents have pulled back or cut Search Engine Optimization efforts.
- 30.43% of respondents laid off of furloughed workers due to COVID-19, while 13% hired additional employees.
- Nearly half of those surveyed did not apply for the federal Paycheck Protection Program loans.
Continue reading “Infographic: Your Store Wizards COVID-19 eCommerce Impact Survey Results”
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and is part of the Cast that makes happiness at the “Most Magical Place on Earth.” Scott lives in Delray Beach and Orlando, FL. Scott can be contacted at scott@yourstorewizards.com.
February is the month of love and what’s not to love in the ever-changing world of eCommerce? It’s also the time of year where many store owners have completed an analysis of the holiday shopping season and are planning ahead for the next one.
Just a few weeks ago we held our quarterly leadership meeting. This virtual gathering is something we began doing about a year ago and is a day full of reviewing what we accomplished in the previous quarter, setting our goals for the current, and planning for the future.
When you type something in a search box on a Yahoo! Store running our flagship product,