How to Use Instagram for Strengthening Your Ecommerce Brand

If you don’t know the meaning of IG until now, you’re way behind in online marketing. It’s high time to catch up— ASAP!

With tons of businesses popping up on Instagram every single day, it’s a huge question mark if your ecommerce business isn’t on this super popular marketing platform yet. Your social media marketing won’t be complete without it.

Now if you’ve got your head raised proudly, knowing that your online store’s on IG, here are some things to ponder— Are you attracting the right kind of audience? How many followers have you got? Are you able to turn these IG fans into website visitors and eventually convert them to customers?

Hhmmm. Scratching your head?

Well, don’t fret. Here are a couple of great practical tips that are bound to help you use IG to boost your business…

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Magic Words that Sell: What Copy to Use in Your eCommerce Site

Never underestimate the persuasive power of words when it comes to marketing and sales.

As a business owner, marketer, or operator of an eCommerce site, it’s essential for you to be familiar with the different words and phrases that can boost the effectiveness of your write-ups on your site. Whether these are blog posts, product descriptions, or simple ads, crafting the words right for your target market will surely make them more worthwhile.

Even if you have a copywriter, there are times when you might have to write some of the copy yourself or at least come up with titles for blog posts, promos, and more. It’s especially necessary if you’re the one who will really be writing everything or even just proofreading.

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How to Boost Your Business with Goal Setting and KPIs

Imagine going hunting in the woods and shooting aimlessly without a target. Do you think your hunt would actually be successful?

Or what if a pilot kept flying a plane with no specific destination? The pilot would most likely end up out of fuel.

Well, obviously neither scenario would end up with good news. It’s bound to be just a waste of time and effort on your part without really achieving anything in the process.

The same goes for your business if you have no target or destination, if you keep wandering aimlessly and trying out different things that may just be fads but aren’t moving you closer to success. You’ll probably end up getting lost or giving up.

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New to eCommerce? How to Drive Traffic to Your New Store

Being the “new kid on the block” can be daunting, especially with so many competitors out there today. Not all eCommerce businesses thrive. Actually, most end up closing shop when they don’t know what exactly to do and are not guided properly.

But you’re in luck because now you can find out which strategies to make use of to drive traffic to your new e-store!

Here they are…

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8 Fast Tips to Save Money on Your Ecommerce Operations and Strategies

We’ve all seen it happen. Heck, you’ve probably been there and done that— tons of money lost because of wrong decisions, trying to scrimp on important business investments, and a whole lot of mistakes.

It’s okay, though, because we always say it’s part of the learning process and the growth of entrepreneurs and businesses. However, it’s much better if you can avoid costly mistakes and thus save money on your ecommerce operations and strategies.

This brings us to the fast practical tips below. Because you’re reading this article now, you can skip losing money and save more bucks instead!

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HTTPS: Once Again… It’s Important.

If you haven’t already upgraded your eCommerce store to https:, now is the time – but turning on SSL is not what’s important, making sure that the SSL is working properly is most important.

In order for a website to be secure, all content must be able to be displayed via SSL.  We’ve seen a number of our customers turn on SSL, but have not had their sites optimized for the SSL certificate to actually work.  If this is the case, you risk losing all of your SEO and orders coming July 2018 (regardless of your eCommerce platform).  Read on, and we’ll explain.

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My Site Isn’t Ranking on Google – Could It Be My eCommerce Platform?

It’s important to remember that just because your website doesn’t rank well, there is most likely no magical “programming” fix that will make your website rank on Google.  Most eCommerce platforms such as Yahoo, Shopify, Big Commerce, 3dcart and others do have all of the SEO basics built in.  Ranking well on Google, Bing or other search engines has a lot more to do with “website authority” than it does with programming.

While your website “coding” is positively a factor that can affect how your website ranks, your website “authority” plays a much larger role.

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How to Deal with Employees that Don’t Meet Your Expectations

One of the frequent challenges that business owners and managers often encounter is dealing with employees that are unable to meet expectations.

Whether you’re running a traditional business, an online business, or both, you’re bound to experience this concern. Simply firing and replacing poorly performing employees is not the answer, especially if you always have such people in your team.

In any case, it’s important to learn how to deal with them before you let them go and waste more energy and resources on finding and training a replacement from scratch.

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