Category: <span>Advice</span>

Boost Holiday Sales with Gift Certificates: A How To for BigCommerce Users

As the holiday season approaches, eCommerce businesses seek strategies to attract and retain customers. One powerful tool that has emerged is electronic gift certificates. Not only do these certificates provide a hassle-free gifting option for your customers, but they can also significantly boost your sales, customer engagement, and brand loyalty. In the age of “I […]

Migrating to BigCommerce: A Comprehensive Guide for eCommerce Success

Migrating to a new eCommerce platform isn’t something store owners often do.  A project of this magnitude takes a lot of planning and time to complete.  But that doesn’t mean it shouldn’t be done.  As businesses grow, their existing eCommerce platform may not be equipped to handle increasing traffic, product inventory, or customer demands. Moving […]

Should You Use a Predesigned Theme or a Custom Design for Your BigCommerce Store?

When you’re setting up your BigCommerce store, one of the most important decisions you’ll make is whether to use a predesigned theme or a custom design. Both options have their own advantages and disadvantages, so it’s important to weigh them carefully before making a decision. Predesigned Themes for BigCommerce Pros: Affordable. Predesigned themes are typically […]

Understanding 301 Redirects and Their Impact on SEO

When it comes to managing your eCommerce store, few tools are as critical as the humble 301 redirect. As anyone with an understanding of website management will tell you, 301 redirects play an essential role in maintaining a website’s SEO ranking and ensuring a seamless user experience. What is a 301 Redirect? A 301 redirect […]

Backing Up Your eCommerce Store: An Insurance Against Data Disasters

Running an eCommerce store can feel like juggling many balls in the air. From managing inventories to taking care of customers, every detail counts. Among these crucial aspects, one often overlooked area is data backups. The thought of losing your online store data can send chills down your spine, and yet, most store owners overlook […]

Complying with GDPR/CCPA as a U.S. Based eCommerce Store

The eCommerce landscape can often be a complex matrix of legal obligations and data protection measures. Between privacy policies, sales tax regulations that vary by state and even city, and data collection regulations, understanding and navigating these legalities can be a Herculean task.  Two laws that often stir confusion are the General Data Protection Regulation […]

The Deadline for Migrating to GA4 is Coming Up: What You Need to Know

More than a year ago, Google announced that Google Analytics 4 (GA4), the next generation of Google Analytics, will replace Universal Analytics effective July 1, 2023.  Once that date arrives Universal Analytics properties will stop processing data and if you haven’t already migrated to GA4, you will lose access to all of your historical data. […]

BigCommerce V2 to V3 Product Upgrade: App vs. Manual Update

If your store is currently running version 2 of the BigCommerce Product Experience you’ve probably seen notices in the backend of your store asking you to upgrade to the latest version, version 3.  While BigCommerce has not announced any plans to discontinue support for v2, the newest version brings several new product management features that […]

How Long Does it Take to Migrate to a New eCommerce Platform?

There may be circumstances that come up as an eCommerce store owner when you begin to question whether or not your current eCommerce platform is up to meeting the needs of your growing business. Whether you’re concerned about its ability to scale as your sales increase, or you’re worried about the stability of the platform […]

Free Shipping, Discounts, and Sales – The Power Trio of Online Shopping

eCommerce has swiftly transformed the retail industry, giving consumers access to virtually any product at their fingertips. However, the convenience of online shopping also means a high level of competition among sellers. In such a fiercely competitive landscape, store owners must understand the factors driving online purchasing decisions. For years, three key components consistently emerge […]