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Why You Should Move Your eCommerce Store from Turbify to Shopify

If you’re running your online store on Turbify and feeling like it’s not quite cutting it anymore, you might be wondering if it’s time to switch things up. One platform that’s probably popped up on your radar is Shopify. It’s pretty much the go-to for many eCommerce businesses these days, and for good reason. In this post, we’re going to break down why moving your store from Turbify to Shopify could be one of the smartest decisions you make for your business.

First, Let’s Talk About Turbify

Turbify, which some of you might remember as Yahoo Small Business, is a platform that’s been around for a while. It’s designed to help small and medium-sized businesses get online and start selling. It’s got some handy tools for website building, marketing, and managing your business. But, let’s be honest, the eCommerce world moves fast, and Turbify can sometimes feel like it’s stuck in the past.

What’s Good About Turbify?

  1. User-Friendly: Turbify makes it pretty easy to set up a basic online store, even if you’re not a tech whiz.
  2. Built-In Marketing Tools: You get some tools for email marketing, SEO, and social media, which can help you spread the word about your products.
  3. Secure Hosting: Your site is hosted on Turbify’s servers, and they handle the security, so you don’t have to worry about that side of things.

But Here’s Where Turbify Falls Short

  1. Customization is Limited: If you’ve ever tried to give your Turbify store a unique look, you’ve probably noticed it’s not exactly easy. The themes are pretty basic, and customizing them to fit your brand can be a real challenge.
  2. The Interface Feels Outdated: Let’s face it, the design and overall feel of Turbify can seem a bit old-school. It’s not terrible, but it’s not exactly modern either, and that can turn off potential customers who are used to slicker, more up-to-date sites.
  3. Missing Advanced Features: As your business grows, you might start to notice that Turbify doesn’t have all the bells and whistles you need. Things like multi-channel selling, advanced analytics, and third-party apps just aren’t there.
  4. Scalability Issues: Turbify is fine for small operations, but if your business starts to take off, you might find that Turbify struggles to keep up. This can lead to problems with your site’s performance, inventory management, and customer experience.
  5. SEO and Marketing Tools Are Basic: Sure, Turbify has some tools to help with SEO and marketing, but they’re pretty basic. If you’re serious about growing your traffic and sales, you might find these tools aren’t powerful enough.

Now, Let’s Meet Shopify

Enter Shopify, the platform that’s taken the eCommerce world by storm. Whether you’re just starting out or you’re running a massive online store, Shopify’s got something for everyone. It’s known for being super flexible, easy to use, and packed with features that can help you grow your business.

What’s Awesome About Shopify?

  1. Tons of Customization: Shopify gives you access to a huge range of themes and templates, and the best part is, they’re all customizable. Want to make your store look exactly how you imagine? With Shopify, you can.
  2. Built for Growth: Shopify is designed to grow with your business. Whether you’re selling a few products or thousands, Shopify can handle it without breaking a sweat.
  3. Sell Everywhere: Shopify lets you sell not just on your website, but also on social media, marketplaces like Amazon and eBay, and even in physical stores. It’s all about meeting your customers wherever they are.
  4. Powerful Marketing Tools: Shopify has a whole suite of tools to help you with SEO, running ads, email marketing, and more. Plus, you can dive deep into your data with advanced analytics to see what’s working and what’s not.
  5. Thousands of Apps: Need to add a specific feature to your store? There’s probably an app for that in Shopify’s app store. Whether it’s for better email marketing, inventory management, or customer service, you’ll find what you need.
  6. Mobile-Ready: Shopify knows that more and more people are shopping on their phones, so all their themes are mobile-friendly. Your store will look and work great on any device, which means happy customers.
  7. Solid Analytics and Reporting: Want to know how your store is performing? Shopify’s got you covered with in-depth analytics and reporting tools. You can track everything from sales trends to customer behavior, helping you make smarter decisions.
  8. 24/7 Support: Running into a problem? Shopify’s customer support is available around the clock, ready to help you out with anything you need.

Top 5 Reasons to Move From Turbify to Shopify

If you’re still on the fence, here are our top five reasons why moving from Turbify to Shopify could be a game-changer for your business.

1. Customization Freedom

One of the biggest perks of Shopify is how much freedom it gives you to customize your store. Unlike Turbify, where you might feel boxed in by the limited themes and design options, Shopify lets you really make your store your own. You can start with one of their many themes and tweak it to fit your brand perfectly. And if you’ve got some coding skills, the sky’s the limit.

Plus, Shopify’s app store is like a treasure trove of extra features and tools. If there’s something you want your store to do, chances are, there’s an app for that. This means you can add all sorts of functionalities that Turbify just doesn’t offer, making your store more powerful and user-friendly.

2. Ready for Growth

As your business starts to grow, you don’t want to be held back by your platform. That’s where Shopify really shines. It’s built to scale, so whether you’re seeing a spike in traffic or adding tons of new products, Shopify can handle it. No more worrying about your site slowing down or crashing during a big sale.

With Shopify, you can also sell on multiple channels seamlessly. This means you can easily expand your reach to social media, marketplaces, and more, all from one platform. It’s like opening up a bunch of new storefronts with minimal effort.

3. Better Tools to Drive Traffic and Sales

Shopify’s SEO and marketing tools are a big step up from what you’ll find on Turbify. If you’re serious about getting your store noticed and driving more sales, you’ll appreciate the power that Shopify puts at your fingertips.

From customizable SEO settings to integrations with Google Analytics and Ads, Shopify gives you the tools you need to boost your visibility. And with their marketing automation features, you can create targeted campaigns that really hit the mark. Whether it’s email marketing, social media ads, or retargeting, Shopify helps you reach your customers with the right message at the right time.

4. Sell Everywhere Your Customers Are

These days, people shop all over the place—on Instagram, Facebook, Amazon, you name it. If you’re only selling on your website, you’re missing out on a lot of potential sales. Shopify makes it easy to expand your sales channels so you can reach customers wherever they like to shop.

With Shopify, you can manage all your channels from one dashboard, which means less time juggling different platforms and more time growing your business. Plus, everything stays synced, so you don’t have to worry about managing inventory across multiple places.

5. A Better User Experience

Let’s be real—today’s shoppers have high expectations. They want a smooth, enjoyable experience from start to finish. If your site feels clunky or outdated, you’re going to lose customers. Turbify’s interface can sometimes feel a bit behind the times, which isn’t great for impressing visitors.

Shopify, on the other hand, offers a sleek, modern interface that’s easy for both you and your customers to navigate. Your store will look professional, and shopping will be a breeze, which means happier customers and more sales.

Ready to Switch to Shopfy, or Just Want Advice?

Switching from Turbify to Shopify might feel like a big step, but it’s a move that could take your online store to the next level. With Shopify, you get more customization, better tools for growth, and the ability to sell everywhere your customers are. Plus, you’ll have access to powerful analytics, top-notch security, and an overall better user experience.

If you’re ready to move your eCommerce store to a platform that’s built for success, Shopify is worth the leap. Contact us at support@yourstorewizards.com to discuss more about whether Shopify is right for you.  We’ll even provision a free Shopify store for you to explore the platform and see how it compares to Turbify.  There’s no obligation, so contact us to discuss your big move!

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