If your eCommerce store sells popular, well-known brands, here’s one feature found in BigCommerce that you’re going to want to take advantage of – brand pages.
Within your BigCommerce dashboard, you’ll find an area where you can set up pages associated with individual brands. These pages act as containers for the products you associate with those brands.
The process of setting up brand pages takes less than a minute and you can even optimize these pages for SEO by entering page title, meta information, keywords, and more.
Once you set up a brand page, each product you associate with that brand will automatically be linked to the corresponding brand page without any further action on your part.
If you’ve ever wanted to setup a “shop by brand” section on your BigCommerce eCommerce store, now is the time to do it. It’s a simple and effective way to connect your shoppers with the brands they love.
In the video below, Don Cole walks you through the process of setting up brand pages in the BigCommerce dashboard.
New to eCommerce?
If you’re new to eCommerce and are looking for a platform to power your store, talk to us about opening an online store on BigCommerce, or click here for a free trial. We can assist with setting up one of the many included design templates, importing item and product data, customizing your storefront, or whatever you need to be up and selling quickly.
Considering Switching Platforms?
If you’re considering moving your store to BigCommerce, or would like to discuss what a platform migration involves, we’re here to help. We’ve migrated dozens of stores from a variety of platforms and can help with your move as well.
BONUS: Download our FREE guide “A Step-By-Step Guide to eCommerce Platform Migration.”
View Our Other Training Videos
Want to see more of our BigCommerce training videos? Visit our BigCommerce Training Playlist on the Your Store Wizards YouTube channel and be sure to subscribe so you won’t miss our next video!
Contact us today to learn more about running your online store on BigCommerce:
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at firstname.lastname@example.org.