Having a good navigation structure for your eCommerce store is important. Getting shoppers to exactly what they’re looking for quickly and easily is key to conversion.
Experts recommend that it should take users no more than 2 to 3 clicks from homepage to product – anything more than that can lead to abandonment. So, when creating or redoing your online store’s navigation, keep the depth of your categories to a minimum.
In BigCommerce, creating categories and subcategories is quite a simple task. Once they’re created, you can even see which products are included in them right from your store’s dashboard.
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One of the biggest issues eCommerce store owners face when it comes to migration from one platform to another is how to preserve their URL structure. Let’s face it, nobody wants to put in thousands of redirects!
However, just like you forward your mail from your old address to a new one, the same theory applies if you’re switching platforms and your new store’s URL structure differs from your old one.
BigCommerce realized this is a major issue, so they built in the ability for you to customize the structure of your URLs. Within the control panel, you can set up how you want your URLs to be for product pages, category/section pages, and your webpage URL.
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If your eCommerce store sells popular, well-known brands, here’s one feature found in BigCommerce that you’re going to want to take advantage of – brand pages.
Within your BigCommerce dashboard, you’ll find an area where you can set up pages associated with individual brands. These pages act as containers for the products you associate with those brands.
The process of setting up brand pages takes less than a minute and you can even optimize these pages for SEO by entering page title, meta information, keywords, and more.
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Just like a bricks-and-mortar store relies upon a welcoming facade and easy-to-shop layout to attract customers and get them to buy, an eCommerce store must do the same. From a well designed homepage, to a neatly organized navigation structure and well laid out item pages that provide plenty of information and a path to purchase, your online store’s design is key to success.
Years ago, designing and programming an eCommerce website was laborious, and oftentimes required the store owner to contract out to a design firm to bring their store to life. As technology improved and eCommerce became even more popular, eCommerce platform providers began to bundle in ready-to-use design templates and simple editors that even the less-than tech savvy store owner could use.
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We all know how important security is when we’re using the Internet for online banking, making a purchase, filling out a credit application, etc. We go to great lengths, personally, to make sure we set up complex passwords and never share our login information with others.
When it comes to business, data security and access control is paramount to not only protecting your company data but your customer’s as well. eCommerce stores have a responsibility to ensure that customer data including payment and personal information, order history, etc. is secured.
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In a previous training video, Don Cole discussed how easy it is to add products to your BigCommerce store. But if you sell items such as clothing or shoes, options such as size, color, size/color, style, etc. need to be set up for your items.
From simple options like size to more complex ones for items that have many variable combinations, BigCommerce can accommodate them with ease.
In this video, Don walks you through the process of setting up product options that can be used on items throughout your entire store. While setting up more complex item options may sound like a complicated process, we guarantee you that it’s easy!
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When it comes to retail, new products are arriving nearly every day. Whether it be seasonal merchandise, a new line, or the latest additions to your own private label. Getting those products live on your eCommerce store quickly is key as inventory that sits unpromoted and unsold is costing you money.
Adding new products to your store should not be a cumbersome task. It should be simple enough that anyone in your front office should be able to do without involving someone from the IT department!
However, we can all agree that some eCommerce platforms make adding new products far more complex than it needs to be.
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