Over the past few weeks, we’ve been sharing valuable information with our readers about platform migrations. Why? Because one of the most frequently asked questions from our clients surround whether or not it’s time for them to move their eCommerce store from one platform to another.
While migrating to a new platform may seem like an easy process, it’s not. Nor should it be something that is decided upon without thoroughly researching your options as well as the pros and cons that go along with a move.
Many think they can simply click a button and have all their store data compiled into a neat .zip file that they can take to another platform and import. In a perfect world, that would be great! In reality, we’ll… that’s now how things work.
Besides the prep and manipulation that needs to be done with your store’s existing item, customer, and order data, you also need to do some homework to ensure you don’t lose the SEO rankings that you’ve worked hard to achieve.
As I’ve mentioned in previous articles here on our blog, many times a platform change may not be the best solution, while in some circumstances it’s a necessity.
If you’ve been considering a move, we have several resources available for you to check out. The first is an article I wrote last month which you should read whether your considering a move or have thought about it in the past and put it on the back burner.
The second is the video below where our founder, Don Cole, speaks with Andy Splichal from True Online Presence on the subject of switching eCommerce platforms.
Today, I’m sharing yet another resource that’s available for eCommerce store owners to download from our partners at BigCommerce. This is a comprehensive guide to platform migrations that takes you step-by-step from the initial discovery phase up to the point where you’re ready to switch.
It’s nearly 50 pages that cover just about everything and is a must-read whether you’re just thinking about moving or ready to start packing.
Of course, there’s no guide, whitepaper or blog post that is better than a one-on-one discussion with a trusted developer partner who can go over the good and the bad and offer an honest recommendation based on your needs.
Your Store Wizards has been building, migrating and creating custom solutions for eCommerce stores for the past twenty years on multiple platforms including Yahoo! Store, BigCommerce, Shopify, Magento, and more.
We’re here to answer any questions you have about switching platforms and will review your current store, the needs of your business, and your company’s future goals. After, we will provide you with our recommendation and how we can either migrate your store or improve your existing one.
Use the form below to schedule an appointment to discuss platform migrations today.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at firstname.lastname@example.org.