Once you’re ready to launch your BigCommerce store, there are a few things you need to do to let the search engines know you’re open for business. These checklist items only take a few minutes to set up in your store’s control panel.
The first is to verify ownership of your new website with Google, which is important if you plan on submitting products to Google Shopping. This verification process is crucial for things like Google Merchant Center, Google Analytics, or similar services from other search engines.
The second step is to link your Google Analytics account to your new BigCommerce store. This allows you to collect valuable data on your shopper’s behavior, how your marketing dollars are working for you, and more information that you can use to improve the performance of your advertising and your store.
If you have a Facebook account for your store, you’re going to want to link it to your store by entering the Facebook Pixel ID as well. This is especially important if you run Facebook ads, sponsored posts, or other promotions so you can track their performance.
These three steps are all completed in one area in the BigCommerce control panel. In the video below, Don Cole walks you through the process, showing you where these settings are located, and talks more about what they’re for.
New to eCommerce?
If you’re new to eCommerce and are looking for a platform to power your store, talk to us about opening an online store on BigCommerce, or click here for a free trial. We can assist with setting up one of the many included design templates, importing item and product data, customizing your storefront, or whatever you need to be up and selling quickly.
Considering Switching Platforms?
If you’re considering moving your store to BigCommerce, or would like to discuss what a platform migration involves, we’re here to help. We’ve migrated dozens of stores from a variety of platforms and can help with your move as well.
BONUS: Download our FREE guide “A Step-By-Step Guide to eCommerce Platform Migration.”
View Our Other Training Videos
Want to see more of our BigCommerce training videos? Visit our BigCommerce Training Playlist on the Your Store Wizards YouTube channel and be sure to subscribe so you won’t miss our next video!
Contact us today to learn more about running your online store on BigCommerce:
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at firstname.lastname@example.org.