Having a good navigation structure for your eCommerce store is important. Getting shoppers to exactly what they’re looking for quickly and easily is key to conversion.
Experts recommend that it should take users no more than 2 to 3 clicks from homepage to product – anything more than that can lead to abandonment. So, when creating or redoing your online store’s navigation, keep the depth of your categories to a minimum.
In BigCommerce, creating categories and subcategories is quite a simple task. Once they’re created, you can even see which products are included in them right from your store’s dashboard.
To learn how you setup categories and subcategories in BigCommerce, watch this short video:
New to eCommerce?
If you’re new to eCommerce and are looking for a platform to power your store, talk to us about opening an online store on BigCommerce, or click here for a free trial. We can assist with setting up one of the many included design templates, importing item and product data, customizing your storefront, or whatever you need to be up and selling quickly.
Considering Switching Platforms?
If you’re considering moving your store to BigCommerce, or would like to discuss what a platform migration involves, we’re here to help. We’ve migrated dozens of stores from a variety of platforms and can help with your move as well.
BONUS: Download our FREE guide “A Step-By-Step Guide to eCommerce Platform Migration.”
View Our Other Training Videos
Want to see more of our BigCommerce training videos? Visit our BigCommerce Training Playlist on the Your Store Wizards YouTube channel and be sure to subscribe so you won’t miss our next video!
Contact us today to learn more about running your online store on BigCommerce:
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and is part of the Cast that makes happiness at the “Most Magical Place on Earth.” Scott lives in Delray Beach and Orlando, FL. Scott can be contacted at firstname.lastname@example.org.