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How to Sell on Google for Free: A Guide for eCommerce Merchants

It’s now free for merchants to sell products on Google.  Yes, you read that right.  But before you get all excited thinking you can save a ton on advertising costs read on.

Allowing merchants to list their products for free in Google Shopping was something the search giant planned to roll out at a later date.  However, they cited the current COVID-19 situation as the impetus to accelerate their plan in an attempt to help business owners – specifically those who don’t have the ad budgets to list their products.

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Infographic: Your Store Wizards COVID-19 eCommerce Impact Survey Results

We recently asked our clients to participate in an anonymous survey to determine the impact COVID-19 is having on their eCommerce business. Some key findings on the survey include:

  • The largest percentage of respondents, 27.59%, have seen an increase of 50% or more in their sales.
  • Pay-Per-Click advertising and email marketing are top channels respondents are focusing their marketing efforts on.
  • 29.41% of respondents have pulled back or cut Search Engine Optimization efforts.
  • 30.43% of respondents laid off of furloughed workers due to COVID-19, while 13% hired additional employees.
  • Nearly half of those surveyed did not apply for the federal Paycheck Protection Program loans.

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Now Available! Magic Edit Multiplatform – A Free Tool for Yahoo! Store, Shopify, BigCommerce and WordPress

You may have heard of a free time-saving tool we introduced a while back called Magic Edit.  This Google Chrome extension was designed to save time while editing an eCommerce store by replacing multiple mouse clicks with quick short-cuts.

Over the past few months, our app development team has been hard at work building a new multiplatform version of Magic Edit that offers even more useful features and is compatible with Yahoo! Store, BigCommerce^, Shopify, and WordPress.

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Yahoo! Small Business Store Update April 23, 2020

Surprise! In case you haven’t logged into your Yahoo! Store yet today you may want to before reading on as we don’t want to be the ones to spill the beans before you find out about some changes that occurred overnight.

For those of you who are OK with us spoiling it, Yahoo! took out the paintbrush and feather duster and gave the backend a bit of a refresh. While nothing functionally changed (although we’re a sucker for new feature releases) this update got rid of the yellow and green look that has been around… well, for a long time!

Changing item or page IDs in your Yahoo! Store now can be done thanks to the Change Item ID Tool.

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Free Download: Top Questions for Sales Tax Collection on BigCommerce from TaxJar

When it comes to collecting sales tax on online purchases, we can collectively agree that the task seems daunting. Between adding new locales, updating rates, collecting, reporting, and submitting payment, the whole process can cause many a sleepless night!

At the end of the day, it’s not a matter of whether or not you have to collect sales tax, it comes down to when. With that in mind, it’s important to know that when the time comes, there’s a solution that makes the whole process simple and easy.

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Save the Date: Your Store Wizards COVID-19 Virtual Meet-Up

April 10, 2020

Greetings!

First off, all of us at Your Store Wizards hope that you, your family, and your employees are healthy and staying strong under these unprecedented circumstances.

It goes without saying that the COVID-19 crisis has changed the way we go about our daily lives and how we conduct business.  We know that the eCommerce community is not immune to the challenges the Corona Virus is creating.

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Tips for eCommerce Stores Impacted Positively or Negatively by COVID-19

While the COVID-19 crisis consumes much of our attention on a daily basis, it’s important as a small business owner to remain focused, no matter how hard it may be.  Now is not the time to turn your attention away from what matters most – your eCommerce store.

Right now there are two types of stores: a) one who’s sales are up, and b) one who’s sales are down.  Today we’re going to talk about things you should be doing based on which group your store falls into.

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Directory of eCommerce Stores with COVID-19 Supplies for Sale

Your Store Wizards is creating a directory of eCommerce businesses that are selling supplies to help others in the online store community during the COVID-19 crisis.

From masks and gloves for warehouse and delivery drivers to take-out containers for restaurants, if you sell supplies B2B or B2C that can help fellow eCommerce merchants who may have a hard time obtaining them, consider listing your business.

There is no cost to list your small business and we will keep the list updated with new additions, so be sure to check it often if you’re looking for supplies.

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Google Chrome Update to Force Unsecure Content to HTTPS

If you’re one of the last remaining site owners who haven’t moved to https:// yet, an important date is coming up that may just be the push you need to get this long-overdue task completed.

The next update for Google Chrome, the world’s most widely used web browser, is set to be released on April 7, 2020, and will be version 81. This update will automatically force content from http:// to https://.

What does this mean? The simplest example I can give is this – if you have images located at http://www.yourstore.com/image-1.jpg BUT your site does not use https://, Google Chrome will force that image to load from https://www.yourstore.com/image-1.jpg and display it as broken.

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