If you’re running your online store on BigCommerce and wondering if the grass might be greener elsewhere, you’re not alone. A lot of brands have already made the switch to Shopify, and with good reason. Whether you’re looking to boost your revenue, streamline your operations, or just have a smoother platform to work with, Shopify has a lot going for it. Let’s break down why moving your store to Shopify could be one of the best decisions you make for your business.
Better Conversions = More Money in Your Pocket
One of the biggest reasons brands are moving to Shopify is its ability to convert visitors into buyers. Shopify’s checkout process converts 12% better than BigCommerce’s—that’s a huge difference when you’re trying to seal the deal! A big part of this is thanks to Shop Pay, Shopify’s native, one-click checkout system. It’s fast, convenient, and it has over 150 million users already signed up. With Shop Pay, you could see up to 50% higher conversion rates compared to guest checkout on BigCommerce.
If you’re serious about increasing your sales (and who isn’t?), Shopify makes it easier for first-time visitors to become repeat customers. This could be the boost your business needs to hit new revenue goals.
Everything in One Place
Shopify doesn’t just make online sales easy—it unifies all your sales channels in one spot. Whether you’re selling online, in-person at a pop-up, or through B2B channels, Shopify lets you manage everything from one platform. No need for extra apps or third-party systems, which BigCommerce often requires.
This streamlined approach makes it easier for you to stay on top of things, and it also means fewer tech headaches. Who doesn’t want a more seamless experience for both you and your customers?
It’s Cheaper to Run on Shopify
When it comes to the total cost of ownership (TCO), Shopify is 31% cheaper on average than BigCommerce. This means that even if BigCommerce seems like the cheaper option upfront, Shopify ends up saving you money over time. Why? Because Shopify is faster and easier to set up, has lower platform fees, and keeps operational costs down.
For example, BigCommerce has 88% higher implementation costs and it takes longer to launch your store. Shopify’s ease of use and lower platform fees let you focus on growing your business instead of worrying about technical issues or surprise expenses.
Shopify is Always Innovating
Here’s the thing: Shopify is constantly evolving. In 2023 alone, Shopify invested a whopping $1.7 billion in research and development, compared to BigCommerce’s $83 million. With over 4,500 engineers working on improving the platform, you can count on Shopify to stay at the cutting edge of ecommerce.
From rolling out over 200 new features in 2023 to tools that let you automate your backend, Shopify is all about making things easier for merchants. Whether it’s new analytics tools, better integrations, or enhanced automation, Shopify is always coming up with ways to help you grow faster and smarter.
A Bigger and Better App Ecosystem
If you want to expand the functionality of your store, Shopify’s app ecosystem is unbeatable. They have 10 times more apps than BigCommerce, meaning you can add features and integrations faster and more easily. Whether it’s social selling on TikTok or adding product upsells, Shopify has an app for just about anything you can think of.
With BigCommerce, you often need custom builds or workarounds to get the same results, which can be both time-consuming and expensive. On Shopify, adding new functionality is a breeze, letting you test new ideas and grow without the tech headaches.
Built to Scale
If you’re thinking about the future, Shopify is built to grow with your business. With 99.99% uptime and the ability to handle 40,000 checkouts per minute, you won’t have to worry about Shopify keeping up with your business as it scales. In fact, 73% of the top 800 global direct-to-consumer brands use Shopify.
Shopify’s platform is designed to handle your growth, whether you’re expanding into new regions or dealing with a surge of traffic during holiday sales. BigCommerce, on the other hand, just doesn’t have the same global infrastructure and scalability.
Real Success Stories
Still on the fence? Let’s talk about real brands that have switched from BigCommerce to Shopify and seen massive improvements. Take Lull, for example. After switching to Shopify, they saw a 14% lift in conversions during Black Friday and Cyber Monday. They also added Shop Pay, which now drives 80% of their express checkouts.
Then there’s 4Ocean, which made the switch back to Shopify after seeing their web traffic tank by 80% when they initially moved to BigCommerce. Since switching back, they’ve saved tens of thousands of dollars in operational costs. These are just a couple of examples of how moving to Shopify can have an immediate impact on your bottom line.
Final Thoughts
At the end of the day, if you’re on BigCommerce and feeling like there might be a better option out there, Shopify could be exactly what you’re looking for. With higher conversions, lower costs, cutting-edge tools, and the scalability to grow with your business, Shopify offers clear advantages over BigCommerce.
Making the switch could mean more sales, fewer headaches, and the peace of mind knowing you’re on a platform that’s constantly evolving to meet your needs. So, if you’re ready to take your ecommerce business to the next level, let’s talk! Simply email us at support@yourstorewizards.com to set up a time to discuss if moving makes sense for your business. We’ll even set you up with a free Shopify demo store for you to explore and see if the platform is right for you.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at scott@yourstorewizards.com.