When it comes to browsing the web, whether it be on mobile or desktop, speed is paramount. Nobody wants to wait for pages to load, especially those using mobile devices, which is why responsive and adaptive design for websites has become the standard. The “need for speed” forced developers and designers to build sites that […]
Online marketing experts who are well connected know for a fact that SEO isn’t dead, no matter how many times it’s been reported to be. The truth is— it had just evolved over time. One of the newer additions of SEO essentials is the use of canonical tags, which all SEO professionals know is a […]
There’s a huge question mark on this— are meta tags still important today for SEO? This has been a point of argument for many SEO specialists and webmasters ever since Google pulled out meta tags from their ranking factors.
For business owners and webmasters, one of the ultimate SEO punishments is to have Google penalize your site even partially. This could mean “doomsday” for you when the popular search engine takes down rich snippets for some of your pages, for instance. There could be several other manual actions that Google will do to maintain […]
Chances are you’re already familiar with SEO, and you consider this a very important part of your online marketing and digital presence. But have you ever heard of rich snippets and microdata? Whether you’ve got someone handling your SEO or you’re the one taking care of it, it’s essential for you to be familiar with […]
Several months ago I began working with a new client. He had been running Google Search Campaigns for a few years, but was just getting started with Google Shopping. On our second call the client understandably said, “I would like my products to show in Google Shopping for the exact same keywords that have converted […]