Category: <span>SEO/PPC</span>

How to Sell on Google for Free: A Guide for eCommerce Merchants

It’s now free for merchants to sell products on Google.  Yes, you read that right.  But before you get all excited thinking you can save a ton on advertising costs read on. Allowing merchants to list their products for free in Google Shopping was something the search giant planned to roll out at a later […]

Search & AMP: Two Must-Haves Moving into the Holiday Season

With the start of September, store owners really only have 60 days to make sure their site is ready for the holiday shopping season. Over the past few years, we’ve seen shoppers take to shopping earlier and earlier thanks to stores pushing out sales and promotions before the traditional start of the season – Black […]

Favicons Arrive in Mobile Search Results. Is Your Store Ready?

Favicons have been around for a while and by now you probably (aka should) have one for your website.  In short, a favicon is that little graphic that appears in the left corner of your browser tab that allows you to quickly identify the site that’s loaded in the tab.

Introducing AMP Wizard for Yahoo! Store

Today I’m pleased to announce the latest product to come out of our Development Lab.  It’s one that has been in the works for several months and is what I consider a “game changer” for Yahoo! Store owners. Introducing AMP Wizard!

Structured Data aka Rich Snippets: A Must Have for Every eCommerce Store

When was the last time you checked Google Search Console (formerly Google Webmaster Tools) for any important messages about your site? Ok, I know there’s quite a few of you out there who just kind of “forget,” so this is a reminder to take a minute, log in and see what’s waiting there for you. […]

The Need for Speed Requires a Need for Launch Customers!

When it comes to browsing the web, whether it be on mobile or desktop, speed is paramount. Nobody wants to wait for pages to load, especially those using mobile devices, which is why responsive and adaptive design for websites has become the standard. The “need for speed” forced developers and designers to build sites that […]

What Are Canonical Tags and Why Do I Need Them?

Online marketing experts who are well connected know for a fact that SEO isn’t dead, no matter how many times it’s been reported to be. The truth is— it had just evolved over time. One of the newer additions of SEO essentials is the use of canonical tags, which all SEO professionals know is a […]