It’s now free for merchants to sell products on Google. Yes, you read that right. But before you get all excited thinking you can save a ton on advertising costs read on. Allowing merchants to list their products for free in Google Shopping was something the search giant planned to roll out at a later […]
With the start of September, store owners really only have 60 days to make sure their site is ready for the holiday shopping season. Over the past few years, we’ve seen shoppers take to shopping earlier and earlier thanks to stores pushing out sales and promotions before the traditional start of the season – Black […]
Merchants take note, important changes are coming to Google Shopping ads beginning September 30, 2019 in relation to unique product identifiers (UPIs). Scott SanfilippoScott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design […]
Feed Wizard, our comparison shopping engine (CSE) feed management application, now supports the popular social media app Pinterest. Scott SanfilippoScott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid […]
Favicons have been around for a while and by now you probably (aka should) have one for your website. In short, a favicon is that little graphic that appears in the left corner of your browser tab that allows you to quickly identify the site that’s loaded in the tab. Scott SanfilippoScott Sanfilippo began his […]
PRODUCT UPDATE: As of September 2021, AMP Wizard for Yahoo! Store has been discontinued and is no longer available. Existing Yahoo! Store merchants using AMP Wizard will continue to receive support and security patches/updates as needed. However, no further enhancements or new sales for this product will be available after September 2021. Today I’m pleased to […]
When was the last time you checked Google Search Console (formerly Google Webmaster Tools) for any important messages about your site? Ok, I know there’s quite a few of you out there who just kind of “forget,” so this is a reminder to take a minute, log in and see what’s waiting there for you. […]
When it comes to browsing the web, whether it be on mobile or desktop, speed is paramount. Nobody wants to wait for pages to load, especially those using mobile devices, which is why responsive and adaptive design for websites has become the standard. The “need for speed” forced developers and designers to build sites that […]
Online marketing experts who are well connected know for a fact that SEO isn’t dead, no matter how many times it’s been reported to be. The truth is— it had just evolved over time. One of the newer additions of SEO essentials is the use of canonical tags, which all SEO professionals know is a […]
There’s a huge question mark on this— are meta tags still important today for SEO? This has been a point of argument for many SEO specialists and webmasters ever since Google pulled out meta tags from their ranking factors.