Category: <span>SEO/PPC</span>

  • March 10, 2022

Introducing Our Newest Partner – Feedonomics

Every eCommerce merchant knows the importance of getting their products in front of as many shoppers as possible using a combination of PPC and marketplaces.  Our newest partner, Feedonomics, is the enterprise do-it-for-you feed solution focused on helping clients do just that. They have the ability to pull products from any shopping platform, including Shopify, […]
  • February 16, 2022

Do Core Web Vitals Scores Impact Site Indexing

It’s been thought that having good Core Web Vitals scores will help sites achieve better indexing in Google search results, but is that really the case. Before we get to the answer, it’s important to first have an understanding of just what Core Web Vitals (CWV) are.  CWVs are metrics that “score” a webpage based […]
  • July 23, 2021

Having a Sale? Create Deal Pages to Get Extra Attention from Google!

Hooray for the holidays! Especially this year when online shopping is expected to blow estimates out of the water. The COVID-19 pandemic has created a new wave of people who just recently made their first online purchase. And we all know that online shopping is like a piece of candy, one bite and you keep […]
  • April 29, 2020

How to Sell on Google for Free: A Guide for eCommerce Merchants

It’s now free for merchants to sell products on Google.  Yes, you read that right.  But before you get all excited thinking you can save a ton on advertising costs read on. Allowing merchants to list their products for free in Google Shopping was something the search giant planned to roll out at a later […]
  • September 4, 2019

Search & AMP: Two Must-Haves Moving into the Holiday Season

With the start of September, store owners really only have 60 days to make sure their site is ready for the holiday shopping season. Over the past few years, we’ve seen shoppers take to shopping earlier and earlier thanks to stores pushing out sales and promotions before the traditional start of the season – Black […]
  • August 22, 2019

Changes Coming to Google Shopping Ads September 30, 2019

Merchants take note, important changes are coming to Google Shopping ads beginning September 30, 2019 in relation to unique product identifiers (UPIs). Scott SanfilippoScott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006.  In 2001, he co-founded the eCommerce design […]
  • July 22, 2019

Support for Pinterest Added to Feed Wizard

Feed Wizard, our comparison shopping engine (CSE) feed management application, now supports the popular social media app Pinterest. Scott SanfilippoScott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006.  In 2001, he co-founded the eCommerce design and marketing firm Solid […]
  • July 15, 2019

Favicons Arrive in Mobile Search Results. Is Your Store Ready?

Favicons have been around for a while and by now you probably (aka should) have one for your website.  In short, a favicon is that little graphic that appears in the left corner of your browser tab that allows you to quickly identify the site that’s loaded in the tab. Scott SanfilippoScott Sanfilippo began his […]
  • April 23, 2019

Introducing AMP Wizard for Yahoo! Store

PRODUCT UPDATE:  As of September 2021, AMP Wizard for Yahoo! Store has been discontinued and is no longer available.  Existing Yahoo! Store merchants using AMP Wizard will continue to receive support and security patches/updates as needed.  However, no further enhancements or new sales for this product will be available after September 2021. Today I’m pleased to […]
  • April 11, 2019

Structured Data aka Rich Snippets: A Must Have for Every eCommerce Store

When was the last time you checked Google Search Console (formerly Google Webmaster Tools) for any important messages about your site? Ok, I know there’s quite a few of you out there who just kind of “forget,” so this is a reminder to take a minute, log in and see what’s waiting there for you. […]
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