Category: <span>Advice</span>

The Ultimate Guide to Better Understanding the Importance of Core Web Vitals

In this article, we’ll be diving into the world of Core Web Vitals – a set of essential metrics introduced by Google to measure and optimize website performance. In today’s fast-paced digital landscape, providing a seamless and enjoyable user experience is more critical than ever. That’s where Core Web Vitals come into play, helping web […]

Understanding the Differences Between the v2 and v3 BigCommerce Product Experience

In 2019, BigCommerce announced a major update to the product experience based on user feedback and the introduction of new features to help store owners grow their business on other channels.  This update is what is referred to as the v3 Product Experience and it has several differences from v2 which I’ll outline in just […]

Should I Redirect or Keep Discontinued Items in my eCommerce Store

The constant change in styles and technology, as well as the arrival and departure of manufacturers, is a daily occurrence in the world of eCommerce. This ongoing cycle can pose a question for store owners about what to do with discontinued products – leave their pages active or delete them. Ultimately, the choice is yours, […]

Is Big Cartel a Part of BigCommerce?

If you’re searching for information on eCommerce platforms to migrate your existing online store to, or looking for a platform to start your own eCommerce business, chances are you heard of both Big Cartel and BigCommerce. Despite the word “big” in their name, Big Cartel and BigCommerce are vastly different platforms.  Hopefully, after reading this […]

Tips to Help eCommerce Store Owners Prepare for the Holidays

We may not be Boy Scouts, but we’re firm believers in their motto, “be prepared” especially when it comes to getting ready for the big holiday shopping season.  You can never begin your planning too early and it’s essential that you’re ready to tackle the influx of holiday orders head-on to avoid disappointing your customers. […]

Important 2022 Holiday Dates for eCommerce Store Owners

We are in the final quarter of 2022 and you know what that means!  The biggest selling season of the year is right around the corner and it’s time to start working on those last couple of items you haven’t checked off your holiday to-do list yet. As eCommerce sales continue to grow year over […]

Common Issues When Migrating from Yahoo! Store to BigCommerce

Moving your eCommerce store from Yahoo! / Verizon Small Business Essentials to BigCommerce is a big step for your business, but you’ll soon discover the benefits your new platform offers for both you and your shoppers. Before embarking on your platform migration, there is one important thing you need to do.  Keep an open mind!  […]

BigCommerce Training Video: Item Options -vs- Modifiers

One of the most common issues we tackle when migrating an existing eCommerce store to BigCommerce is determining how the store owner wants to handle product options such as size and color.  In BigCommerce, there are more robust ways to handle product options by using variations (aka options) and modifiers. Variations are used for products […]

Free Isn’t Always Better When it Comes to Product Data Feeds

BigCommerce recently introduced an app called Ads and Listings on Google that allows merchants to sync their store’s products to Google Merchant Center.  Once synched they can then be used for free listings on Google. Google’s free listings appear in the Shopping tab within Google’s search results.  This allows merchants with little to no budget […]

Surprising 2021 Cyber Week eCommerce Numbers

Congratulations!  You made it through Black Friday and Cyber Monday with hopefully record sales for your eCommerce store.  There’s no doubt that this holiday season had its share of challenges – from supply chain shortages to shipping carrier delays but hang in there. On the supply chain side, if your holiday sales numbers seemed a […]