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Author: Scott Sanfilippo

10 Essential SEO Tips for a Successful eCommerce Platform Migration

Migrating to a new eCommerce platform is a crucial step towards business growth, scalability, and an improved user experience for both your shoppers and employees. However, if not handled properly, this process can disrupt your search engine optimization (SEO) efforts, leading to a significant drop in organic traffic and potential revenue loss. A lot of […]

Understanding 301 Redirects and Their Impact on SEO

When it comes to managing your eCommerce store, few tools are as critical as the humble 301 redirect. As anyone with an understanding of website management will tell you, 301 redirects play an essential role in maintaining a website’s SEO ranking and ensuring a seamless user experience. What is a 301 Redirect? A 301 redirect […]

Search Magic | Google Analytics 4 Update Information

As you know, Google will be sunsetting the current version of Google Analytics on June 30, 2023 with a complete switchover to GA4 happening on July 1, 2023. While most store owners have already set up a GA4 analytics profile, we encourage those who haven’t take a moment to set one up before June 30th. […]

Backing Up Your eCommerce Store: An Insurance Against Data Disasters

Running an eCommerce store can feel like juggling many balls in the air. From managing inventories to taking care of customers, every detail counts. Among these crucial aspects, one often overlooked area is data backups. The thought of losing your online store data can send chills down your spine, and yet, most store owners overlook […]

Complying with GDPR/CCPA as a U.S. Based eCommerce Store

The eCommerce landscape can often be a complex matrix of legal obligations and data protection measures. Between privacy policies, sales tax regulations that vary by state and even city, and data collection regulations, understanding and navigating these legalities can be a Herculean task.  Two laws that often stir confusion are the General Data Protection Regulation […]

The Deadline for Migrating to GA4 is Coming Up: What You Need to Know

More than a year ago, Google announced that Google Analytics 4 (GA4), the next generation of Google Analytics, will replace Universal Analytics effective July 1, 2023.  Once that date arrives Universal Analytics properties will stop processing data and if you haven’t already migrated to GA4, you will lose access to all of your historical data. […]

BigCommerce V2 to V3 Product Upgrade: App vs. Manual Update

If your store is currently running version 2 of the BigCommerce Product Experience you’ve probably seen notices in the backend of your store asking you to upgrade to the latest version, version 3.  While BigCommerce has not announced any plans to discontinue support for v2, the newest version brings several new product management features that […]

How Long Does it Take to Migrate to a New eCommerce Platform?

There may be circumstances that come up as an eCommerce store owner when you begin to question whether or not your current eCommerce platform is up to meeting the needs of your growing business. Whether you’re concerned about its ability to scale as your sales increase, or you’re worried about the stability of the platform […]

Free Shipping, Discounts, and Sales – The Power Trio of Online Shopping

eCommerce has swiftly transformed the retail industry, giving consumers access to virtually any product at their fingertips. However, the convenience of online shopping also means a high level of competition among sellers. In such a fiercely competitive landscape, store owners must understand the factors driving online purchasing decisions. For years, three key components consistently emerge […]

How to Update Prices in BigCommerce

Price changes seem to be constant these days and keeping your storefront updated with the correct current selling price is key.  However, when you have a large number of items that you need to change prices on, the task may be one you want to put off because of the amount of time involved in […]