Author: Scott Sanfilippo

As the holiday season approaches, eCommerce businesses seek strategies to attract and retain customers. One powerful tool that has emerged is electronic gift certificates. Not only do these certificates provide a hassle-free gifting option for your customers, but they can also significantly boost your sales, customer engagement, and brand loyalty. In the age of “I […]

Migrating to a new eCommerce platform isn’t something store owners often do.  A project of this magnitude takes a lot of planning and time to complete.  But that doesn’t mean it shouldn’t be done.  As businesses grow, their existing eCommerce platform may not be equipped to handle increasing traffic, product inventory, or customer demands. Moving […]

When you’re setting up your BigCommerce store, one of the most important decisions you’ll make is whether to use a predesigned theme or a custom design. Both options have their own advantages and disadvantages, so it’s important to weigh them carefully before making a decision. Predesigned Themes for BigCommerce Pros: Affordable. Predesigned themes are typically […]

Running an eCommerce store can feel like juggling many balls in the air. From managing inventories to taking care of customers, every detail counts. Among these crucial aspects, one often overlooked area is data backups. The thought of losing your online store data can send chills down your spine, and yet, most store owners overlook […]

The eCommerce landscape can often be a complex matrix of legal obligations and data protection measures. Between privacy policies, sales tax regulations that vary by state and even city, and data collection regulations, understanding and navigating these legalities can be a Herculean task.  Two laws that often stir confusion are the General Data Protection Regulation […]