How happy are you with your eCommerce store?
It’s that time of the year when you need to ask yourself that question. If you think back to the early 2000s, online stores were given a redesign, on average, every 18 months. Mainly the reason for that was due to how quickly online shopping was growing and the technology behind it was improving just as rapidly.
Today, stores don’t need redesigns that often. Why? Design has become much simpler. Gone are the days of having a “flashy” site to get a user’s attention and drive sales. With mobile commerce leading the way, online stores need to be free from extra “weight” so they load quickly, operate flawlessly across phones, desktops and tablets, and provide an optimal user experience without all the clutter.
This doesn’t mean your store can’t use a tune-up! In fact, if your store hasn’t been touched by a developer in a few years, it’s probably loaded with old code that’s causing bloat – and that slows things down. If your site is not mobile-friendly, you’re losing sales.
While you may not need a full redesign, you may need to have some code cleaned up, graphics tweaked, old scripts removed, and pages optimized for better usability.
But how do you know what your store needs?
That’s where we come in!
Our team can take a deep dive into your eCommerce store to see where there is room for improvement, what you could be doing to improve the user experience, and whether or not your store is optimized for today’s Internet.
We also know that many store owners are looking to change platforms in 2021. We can help determine whether or not that is the right move for you. We’ve migrated dozens of stores in 2020 and we expect to migrate even more in 2021.
However, we’re not here to migrate just to migrate.
If a platform move is something you’re considering, we’ll walk you through the pros and cons. If we feel you’re better off staying put – we’ll say so! If we feel your business can grow more on another platform, we’ll make the recommendation to move.
BONUS CONTENT: Download a copy of our FREE Platform Migration Checklist.
The first step you should make for your business in 2021 is to have us take that deep dive into your store. Click here to see exactly what we look at in our comprehensive site review and if you feel you’re ready have us dig in, just fill out the form on that page.
2021 is going to be the biggest year yet for eCommerce and we want to make sure your store is up to the challenge!
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at firstname.lastname@example.org.