Variants and modifiers are two important concepts in the BigCommerce e-commerce platform that allows store owners to offer their customers multiple variations of products. While both variants and modifiers serve a similar purpose, there are important differences between the two that are important to understand.
Variants are variations of a product that are set by the store owner, such as size, color, or material. For example, if a store is selling t-shirts, they can create variants such as “size” with values of “small,” “medium,” and “large.” When customers select a t-shirt, they will be prompted to choose one of the available variants before adding it to their cart.
Modifiers, on the other hand, are additional elements that can be added to a product to customize it. For example, a store selling coffee mugs can offer a modifier for “personalization” where customers can enter their own text to be printed on the mug.
One key difference between variants and modifiers is the way they are priced. Variants typically do not have a separate price and are included in the base price of the product. Modifiers, on the other hand, often have a separate price that is added to the base price of the product. This allows store owners to charge extra for customization or for other added elements.
But wait, there’s more!
BigCommerce also has shared variants and modifiers which can be applied to multiple products. This allows store owners to create and manage sets of variants and modifiers that can be used across multiple products, instead of having to set up and manage each variant and modifier individually for each product. This allows for more efficient management of variants and modifiers, as changes made to a shared variant or modifier will be applied to all products that use that shared variant or modifier.
Variants and modifiers are two important concepts in BigCommerce that allow store owners to offer customers multiple variations of products. While both serve a similar purpose, understanding the differences between options and modifiers is important for store owners to effectively manage their products and offer their customers the best shopping experience.
For more detailed information about how variants and modifiers work in BigCommerce, click here.
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at firstname.lastname@example.org.