When it comes to online shopping, speed and convenience is key to capturing sales. As shoppers, we crave simplicity, speed, and clarity when making purchases online. Picture this: you’re browsing your favorite online store, adding items to your cart, and just when you’re about to proceed to checkout, you realize you’d like to review your selections, see how much you’re spending, and maybe even tweak your choices. But navigating away from your current page, possibly losing your place, or facing a cluttered interface? No, thank you. That’s where our new Cart Drawer feature for BigCommerce steps in—turning shopping from a task into a pleasure.
Why Cart Access Matters
Let’s be real. A well-designed shopping experience can make the difference between a completed sale and an abandoned cart. Shoppers want to keep track of their choices without disrupting their flow. Whether they’re selecting the perfect holiday gifts, choosing new wardrobe essentials, or stocking up on household items, customers need to feel in control of their shopping journey. This includes easy access to their shopping cart—a space where they can review, edit, and manage their selections before hitting the checkout button.
Our Cart Drawer is more than just a shopping cart. It’s a sleek feature that allows customers to view their cart contents, see the full order summary—including subtotal, shipping costs, promotions, and the current grand total—all without leaving the page they’re on. The result? A seamless, uninterrupted shopping experience that keeps customers engaged and happy.
A Clear View of Everything You Need
One of the biggest pain points in online shopping is the clunky, outdated cart layouts that don’t adapt well to modern needs. The out-of-the-box view cart layout of BigCommerce, while functional, doesn’t quite cut it for today’s shoppers who demand more from their online experiences. Our Cart Drawer replaces this layout with an elegant alternative that works flawlessly on both desktop and mobile devices.
When your customers click on their cart, the Cart Drawer slides out from the side of the screen, providing them with a clear, organized overview of their order. Every detail is visible: items, quantities, prices, and, importantly, any promotions or discounts applied. Need to adjust the quantity of an item? It’s right there, easily editable. Change your mind about a product? Remove it with a click. And all of this without navigating away from the page they’re on, so they can continue shopping with ease.
Continue Shopping or Head Straight to Checkout
We know that different shoppers have different preferences. Some like to browse and mull over their options, while others are more decisive, ready to check out the moment they’ve added their last item. The Cart Drawer caters to both types with large, intuitive buttons that let shoppers either continue shopping or proceed straight to checkout. This means no more hunting for the checkout button or getting lost in a maze of links. It’s right there, easy to find, and simple to use.
The checkout button isn’t just easy to find—it’s inviting. Shoppers know exactly where to go when they’re ready to complete their purchase, which helps reduce cart abandonment and increase conversions. Plus, the ability to review the full order summary without leaving the shopping page encourages a smoother transition from browsing to buying.
Leveraging Automatic Promotions for Maximum Impact
Used in conjunction with Automatic Promotions in your BigCommerce store, the Cart Drawer becomes a powerful tool for increasing sales. The feature includes a dynamic countdown that shows shoppers exactly how much more they need to spend to reach a promotion threshold—whether it’s for free shipping, a discount, or a special offer. As each item is added to the cart, the countdown updates, creating a sense of urgency and encouraging customers to add just a little bit more to their order.
And the cherry on top? Once the promotion threshold is reached, the Cart Drawer displays a cheerful “Congratulations” message, reinforcing the positive shopping experience and giving customers that little extra satisfaction that they’ve snagged a great deal.
The promotion function of Cart Drawer can be turned on or off, making it perfect for limited time promotions!
Perfect Timing for the Holiday Rush
With the holiday season just around the corner, there’s no better time to optimize your store with the Cart Drawer feature. The holiday shopping period is intense—customers are on the hunt for the best deals, the perfect gifts, and the most efficient ways to shop. Ensuring that your store is equipped with tools that make shopping easier and more enjoyable is key to standing out in the crowded online marketplace.
The Cart Drawer does just that. It simplifies the shopping process, making it easy for customers to keep track of their purchases, see exactly how much they’re spending, and take advantage of promotions. This ease of use not only enhances the customer experience but also helps you capture more sales and increase your average order value.
So, as you gear up for the busy holiday season, consider adding the Cart Drawer to your store. It’s not just a feature—it’s an upgrade to your customer’s shopping experience and your store’s performance. After all, a happy customer is a returning customer, and with the Cart Drawer in place, you’re setting the stage for many happy returns.
Get Cart Drawer Installed Now!
Ready to go? So are we! Cart Drawer is available for a one-time installation fee of $749. To get Cart Drawer installed on your store, simply fill out the form below, and we’ll be in touch to get things started!
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and lives in Delray Beach, FL. Scott can be contacted at scott@yourstorewizards.com.