When it comes to driving sales via search, many store owners just think about organic and paid and don’t consider their own website’s search engine as a source of revenue. Yes, having a good onsite search allows customers to find what they’re looking for, but it’s also a powerful sales and marketing tool.
Store owners who are using their shopping cart’s out-of-the-box search engine are missing out on many advanced features 3rd party search apps, like our own Search Magic, offer. While others who are using 3rd party search apps may not be using them to their advantage.
Today, we’re going to take a look at three features advanced search applications offer that can help you increase conversions.
Continue reading “Three Features Your Store’s Onsite Search Should Have to Make You Money”
Scott Sanfilippo began his eCommerce journey in 1994 by co-founding one of the Internet’s first online retailers, TheFerretStore.com, which was acquired by PetCo in 2006. In 2001, he co-founded the eCommerce design and marketing firm Solid Cactus, which was acquired by web.com in 2009. Today, Scott is the General Manager of Your Store Wizards and is part of the Cast that makes happiness at the “Most Magical Place on Earth.” Scott lives in Delray Beach and Orlando, FL. Scott can be contacted at scott@yourstorewizards.com.
If you’re an eCommerce store owner, monitoring your Google Merchant Center account for alerts, errors, feed issues, important updates, etc. is something you should be doing on a regular basis. However, we realize that many times emails that are designed to make you aware of potential issues with your feed or specific products may be ignored or put off for a later time.
Keeping up with alerts and notices in your Google Search Console (formerly Google Webmaster Tools) may not be on the top of your list. You may even ignore emails that are designed to make you aware of potential issues with your store or website.